Localization of Web Sites and Apps
Introduction
Mamoun Benmamoun seeks manuscripts on standardization, adaptation or localization of international Web sites, social media platforms or mobile apps
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: Dialog
Author: Mamoun Benmamoun
Dear ELMAR Subscribers,Â
We are preparing a systematic review of the literature exploring the standardization/adaptation (localization) of international websites, social media platforms (Facebook, Instagram, etc.), and phone apps. As part of this review, we are asking you to let us know if you have a published article in the area (please send the citation) or an unpublished manuscript (please send the manuscript). We would like our review to be as complete as possible and so need your help.Â
Thank you in advance,Â
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Mamoun Benmamoun
Email: benmamm@slu.edu