Posted by: Shelly Rathee

CB Bhattacharya is the Recipient of the 2026 蹤獲扦夥厙 MASSIG Lifetime Achievement Award

The Marketing and Society Special Interest Group (MASSIG) of the 蹤獲扦夥厙 is pleased to announce that Professor CB Bhattacharya (CB), Professor of Marketing and Professor of Organizations and Entrepreneurship at the Katz Graduate School of Business, University of Pittsburgh, is the recipient of the 2026 蹤獲扦夥厙 MASSIG Lifetime Achievement Award.

This award honors scholars who have contributed a significant body of work developing and advancing research in the Marketing and Society, Public Policy, and Marketing Ethics arenas, and who exemplify outstanding scholarship across these fields. CB���s record across more than three decades is a singular achievement in exactly that spirit. His scholarship on corporate social responsibility, sustainability, and stakeholder marketing has advanced how the field thinks, and made a compelling case for how responsible marketing practices can simultaneously generate firm value and address pressing social and environmental challenges.

With over 53,000 citations, recognition as a Web of Science Highly Cited Researcher, and a place among the top 50 cited marketing scholars, his record of scholarly impact stands on its own terms. His work has appeared in the泭Journal of Marketing, the泭Journal of Marketing Research, Management Science, the泭Journal of the Academy of Marketing Science,泭and other leading outlets and has received multiple honors for long-term research impact.

CB���s contributions extend well beyond his own scholarship. He founded the Center for Sustainable Business at the University of Pittsburgh and the Sustainable Business Roundtable at ESMT Berlin, and created the Stakeholder Marketing Consortium with support from the Aspen Institute in 2007. He also served on the 蹤獲扦夥厙’s Academic Council from 2004 to 2006, contributing to the work that led to the landmark expanded definition of marketing adopted in 2007. His books, including泭Small Actions, Big Difference泭(Routledge, 2019), have reached graduate students, executives, and practitioners around the world.

In selecting CB, MASSIG is honored to welcome him into a distinguished line of recipients that includes Alan Andreasen, William Wilkie, Paul Bloom, Patrick Murphy, Gene Laczniak, Ron Hill, Debra Scammon, David Stewart, Mike Mazis, Jerome Williams, Craig Andrews, Scot Burton, Madhu Viswanathan, Julie Ozanne, Laura Peracchio, Cliff Shultz, and Sonya Grier. Each of these scholars has made a lasting and distinctive contribution to Marketing and Society research, and MASSIG is proud that CB now joins their ranks.

The award will be presented at the 蹤獲扦夥厙 Marketing and Public Policy Conference (MPPC) in Ottawa in May this year, where CB will be celebrated at a MASSIG special session.

蹤獲扦夥厙 MASSIG Team

Shashi Matta (Chair)

Shelly Rathee (Co-chair, Lifetime Achievement and Emerging Scholar Awards)

Ver籀nica Mart穩n Ruiz and Ayan Ghosh Dastidar (Co-chairs, Doctoral Scholarship Award)

Ben Beck (Co-chair, Communications)

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Posted by: Bryan Hochstein

The National Conference in Sales Management (NCSM) honored winners of its ���Best of the Best��� competition at its ���40 years of NCSM��� Conference in Norfolk, VA (held March 25-27, 2026). The Best Research Presentation was awarded to Nicole Boylan, graduating from the University of Alabama (May 2026) and starting at Miami University, Ohio (fall of 2026). The Best Teaching Presentation was awarded to Barb Barney-McNamara, University of Illinois, Chicago. For details on NCSM, see .

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Posted by: P. K. Kannan

Call for Nominations: 2026 蹤獲扦夥厙-MRSIG Don Lehmann Award

The Marketing Research SIG of the 蹤獲扦夥厙 is seeking nominations for the 2026 Don Lehmann Award. This award is named after the legendary Donald R. Lehmann, who was the George E. Warren Professor of Business Professor at Columbia Business School. The award was established in 1997 and honors the Best Dissertation-based article recently published in the Journal of Marketing or Journal of Marketing Research. Please see below for a list of previous winners of the award.

We invite you to nominate yourself or any marketing scholar whose dissertation-based article was published in Journal of Marketing or Journal of Marketing Research in calendar years 2024 or 2025. Please send a nomination letter not exceeding 250 words with a brief outline of the marketing research contribution, along with the dissertation author’s name, address, phone numbers, e-mail address, full citation of the article and a PDF copy of the article by May 15, 2026 to P. K. Kannan (pkannan@umd.edu)

Each year an awards committee selected from the pool of past winners of the 蹤獲扦夥厙-MR SIG Don Lehmann award, current/past JM and JMR editors, and at-large quantitative research scholars will be formed to select the winners.

This award will be presented in July at the 2026 Summer Educators’ Conference.

K. Kannan, Chair, Marketing Research SIG

Previous 蹤獲扦夥厙-MRSIG Don Lehmann Award Winners

2025 ��� (Joint Winners) Maximilian Beichert, Andreas Bayerl, Jacob Goldenberg, and Andreas Lanz AND Min Kim and Jie Zhang
2024 ��� Shunyuan Zhang, Dokyun Lee, Param Singh and Tridas Mukhopadhyay
2023 ��� (Joint Winners) Ishita Chakraborty, Minkyung Kim, and K. Sudhir AND Zijun (June) Shi, Xiao Liu , and Kannan Srinivasan
2022 ��� (Joint Winners) Tianxin Zou and Baojun Jiang AND Xian Gu and P.K. Kannan
2021 ��� (Joint Winners) Minkyung Kim, K. Sudhir,泭 Kosuke Uetake, and Rodrigo Canales AND Andreas Lanz, Jacob Goldenberg, Daniel Shapira, and Florian Stahl
2020 ��� (Joint Winners) Christian Hughes, Vanitha Swaminathan, and Gillian Brooks AND Xuan Liu, Savannah W. Shi, Thales Teixeira, and Michel Wedel
2019 ��� (Joint Winners) Courtney Paulson, Lan Luo, Gareth M. James AND Amalesh Sharma, Alok R. Saboo, V. Kumar
2018 ��� Daniel M. McCarthy, Peter S. Fader, and Bruce G.S. Hardie
2017 ��� (Joint Winners) Sarang Sunder, V. Kumar, Yi Zhao AND Anindita Chakravarty, Rajdeep Grewal
2016 ��� (Joint Winners) V. Kumar, Xi (Alan) Zhang, Anita Luo AND Valeria Stourm, Eric T. Bradlow, Peter S. Fader
2015 – Seshadri Tirunillai, Gerard J. Tellis
2014 ��� Anita Luo, V. Kumar
2013 ��� Sanjay Puligadda, Bill Ross, Rajdeep Grewal
2013 ��� Oliver Rutz, Randy Bucklin
2012 ��� Andrew Stephen, Oliver Toubia
2011 ��� Michael Trusov, Anand Bodapati, Randy Bucklin
2010 ��� Andrew Petersen, V. Kumar
2009 ��� Lan Luo, P.K. Kannan, Brian Ratchford
2008 ��� Joseph Pancras, K. Sudhir
2007 ��� Debora V. Thompson, Rebecca Hamilton, Roland Rust
2005 ��� Rajkumar Venkatesan, V. Kumar
2004 ��� Peter Verhoef
2003 ��� Kay Lemon, Tiffany White, Russ Winer
2002 ��� Vanitha Swaminathan, Richard Fox, Srinivas Reddy
2001 ��� Werner Reinartz, V. Kumar
2001 ��� Sanjeev Varki, Bruce Cooil, Roland Rust
2000 ��� Venkatesh Shankar, Greg Carpenter, Lakshman Krishnamurthi
1999 ��� K. Sivakumar, S.P. Raj
1998 ��� Adam Finn, Ujwal Kayande
1997 ��� V. Seenu Srinivasan, Chan Su Park

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Posted by: Shelly Rathee

Riley Krotz is the Recipient of the 2026 蹤獲扦夥厙 MASSIG Emerging Scholar Award

The Marketing and Society Special Interest Group (MASSIG) of the 蹤獲扦夥厙 is pleased to announce Dr. Riley Krotz as the recipient of the 2026 蹤獲扦夥厙 MASSIG Emerging Scholar Award.

This award recognizes early-career scholars who have made significant contributions to research in the Marketing and Society, Public Policy, and Marketing Ethics areas. Riley is the Dr. Persis E. Rockwood Emerging Scholar, and Assistant Professor of Marketing at Florida State University. He earned his PhD from the University of Tennessee in 2021 and has built a focused and productive research program in a short time. His work spans employee and consumer well-being, competition policy and antitrust law, and the equity dimensions of prosocial ecosystems such as blood donation. He has published in the泭Journal of Marketing Research, the泭Journal of Public Policy and Marketing, and the泭Journal of Supply Chain Management.

What distinguishes Riley���s work at this career stage is its reach beyond the academy. His research has been utilized by the U.S. Department of Agriculture in its response to President Biden’s Executive Order on competition, drawn upon by the American Antitrust Institute, and applied through collaboration with the Mexican Ministry of Economy and the OECD. He has presented at Yale Law School as part of an academic-industry-government initiative on food retail markets, and his work on racial disparities in blood donation was presented to 150 blood center executives and policymakers at the annual meeting of America’s Blood Centers. In 2023, he received a Congressional Commendation from the United States Senate for his public contributions. Riley serves on the board of directors of Big Brothers Big Sisters of the Big Bend, where he mentors underserved youth in his local community.

Riley joins a line of past recipients that includes Kelly Martin, Beth Vallen, Maura Scott, Justine Rapp, Brennan Davis, Martin Mende, Christopher Newman, Stacey Finkelstein, Chris Berry, Courtney Azzari, Peggy Liu, Marie Yeh, Srinivas Venugopal, and Tracy Rank-Christman. This is a group that reflects what rigorous Marketing and Society scholarship looks like at the early-career stage.

The award will be presented at the 蹤獲扦夥厙 Marketing and Public Policy Conference (MPPC) in Ottawa in May this year, where Riley will be celebrated at a MASSIG special session.

蹤獲扦夥厙 MASSIG Team

Shashi Matta (Chair)

Shelly Rathee (Co-chair, Lifetime Achievement and Emerging Scholar Awards)

Ver籀nica Mart穩n Ruiz and Ayan Ghosh Dastidar (Co-chairs, Doctoral Scholarship Award)

Ben Beck (Co-chair, Communications)

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Posted by: Shelly Rathee

Pierre Lamoureux and Yunkang Liu win the 2026 蹤獲扦夥厙 MASSIG Doctoral Scholarship Awards

The Marketing and Society Special Interest Group (MASSIG) of the 蹤獲扦夥厙 is pleased to announce the recipients of this year’s MASSIG Doctoral Scholarship Award.

This award recognizes outstanding doctoral research proposals that demonstrate rigor, relevance, and strong potential to advance knowledge at the intersection of marketing and society. Each recipient receives a $500 grant to support the development of their research. This year’s recipients are Pierre Lamoureux (Concordia University) and Yunkang Liu (University of New South Wales). Both scholars were selected from a competitive pool of submissions for their work addressing important societal challenges through marketing scholarship.

MASSIG is proud to support these emerging scholars and looks forward to the contributions their research will make to the field and to society.

蹤獲扦夥厙 MASSIG Team

Shashi Matta (Chair)

Shelly Rathee (Co-chair, Lifetime Achievement and Emerging Scholar Awards)

Ver籀nica Mart穩n Ruiz and Ayan Ghosh Dastidar (Co-chairs, Doctoral Scholarship Award)

Ben Beck (Co-chair, Communications)

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Posted by: P. K. Kannan

Call for Nominations: 2026 V. Seenu Srinivasan Young Scholar Award in Quantitative Marketing

The Marketing Research Special Interest Group of the 蹤獲扦夥厙 is seeking nominations for the 2026 V. Seenu Srinivasan Young Scholar Award in Quantitative Marketing.

The award is facilitated by Stanford University, University of Memphis, and Friends of Seenu Srinivasan in honor of V. Seenu Srinivasan, Adams Distinguished Professor of Management Emeritus at Stanford University.

This award recognizes important contributions by a young scholar to quantitative marketing, with the quality of the journals and research weighted much more than quantity.泭 The quantitative research in marketing could be methodological, theoretical, and/or empirical.泭 A young scholar eligible for the award should have received a marketing (or related) doctoral degree no more than six years prior to receipt of the award. The award is based on a specific body of work, which is either published or accepted for publication in scholarly marketing journals.

The winner will be chosen by a three-member committee selected from current/past editors/senior editors/department editors/associate editors of premier marketing journals, and at large quantitative marketing scholars.泭With respect to the young scholar, please include (i) a nomination letter, not exceeding 250 words, highlighting scholar���s contribution to the theory and practice of quantitative marketing, (ii) PDF copies of three best papers (published or accepted), and (iii) a recent CV by May 15, 2026 to P. K. Kannan (pkannan@umd.edu).

This award will be presented in July at the 2026 蹤獲扦夥厙 Summer Educators’ Conference

K. Kannan, Chair, Marketing Research SIG

Previous 蹤獲扦夥厙-MRSIG V. Seenu Srinivasan Award Winners

2025 ��� Shunyuan Zhang
2024 ��� Zhenling Jiang
2023 ��� Andrey Simonov
2022 ��� Beth Fossen
2021 ��� Xiao Liu
2020 ��� Ron Berman
2019 ��� Eric Schwartz
2018 ��� Pinar Yildirim

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Posted by: Keith Wilcox

Mays Business School at Texas A&M University has launched the “Building a Better Future Through Business and AI” dissertation proposal competition, offering six $10,000 awards to recognize outstanding doctoral research in AI across business disciplines.

Key details:

• Six awards of $10,000 each, one for each business discipline (Accounting, Finance, Information Systems, Management, Marketing, and Supply Chain Management)
• Open to doctoral students from US accredited business schools
• Submission deadline: June 1, 2026
• Winners will present their research at Mays Business School in September 2026

This competition, supported by Deloitte and the Deloitte Foundation, aims to recognize groundbreaking dissertation research that leverages AI techniques or studies AI’s impacts in business.

Students can find full details and submit their proposals泭.

For any questions, please email泭AIcompetition@mays.tamu.edu.

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Posted by: David Hardesty

I am pleased to announce the winner and runner-up for the 2026 William O. Bearden Award announced this weekend at the Southeast Marketing Symposium at the University of Arkansas.

Runner-Up ��� Jiaqi Cao ��� University of Georgia

Winner ��� Ali Soltaninejad ��� University of Alabama

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Posted by: P. K. Kannan

Call for Nominations: 2026 Gil Churchill Award

泭Nominations are being accepted for the 2026 Gil Churchill Award for Lifetime Achievement in Marketing Research. The Churchill Award honors Dr. Gilbert A. Churchill, Emeritus Professor of Marketing at the University of Wisconsin – Madison. Please see below for a list of previous winners of the award.

Nominations should include a letter not exceeding 250 words outlining the nominee���s contributions to marketing research including but not limited to new methodologies, seminal publications, books, awards, or other notable contributions to the field of Marketing Research and a copy of the latest CV. Please submit nominations by May 15, 2026 to P. K. Kannan (pkannan@umd.edu).

Each year an awards committee selected from the pool of past winners of the Churchill award, past editors of top marketing journals, and at-large quantitative research scholars will be formed to select the winners.泭泭The committee reserves the right to not select any recipient of the Churchill award in a given year.

The award will be presented in July at the 2026 Summer Educators’ Conference.

K. Kannan, Chair, Marketing Research SIG

Previous Gil Churchill Award Winners

2025 ��� Kannan Srinivasan, CMU and Birger Wernerfelt, MIT
2024 ��� Praveen Kopalle, Dartmouth College
2023 ��� Greg Allenby, The Ohio State University
2022 ��� Christine Moorman, Duke University
2021 ��� Harald J. van Heerde, University of New South Wales
2020 ��� Josh Eliashberg, University of Pennsylvania
2019 ��� Gerard J. Tellis, University of Southern California
2018 ��� Steven M. Shugan, University of Florida
2017 ��� Vithala R. Rao, Cornell University
2016 ��� Pradeep K. Chintagunta, University of Chicago
2015 ��� J.B. Steenkamp, University of North Carolina
2014 ��� Joel Huber, Duke University
2013 – A. Parasuraman, University of Miami
2012 – Gary Lilien, Pennsylvania State University
2011 – John R. Hauser, Massachusetts Institute of Technology
2010 – Robert Leone, Texas Christian University
2009 – V. Kumar, Georgia State University
2008 – Michel Wedel, University of Maryland
2007 – Dominique Hanssens, University of California, Los Angeles
2005 – Don Lehmann, Columbia University
2004 – J. Paul Peter, University of Wisconsin
2003 – Richard P. Bagozzi, Rice University
2002 – Frank Bass, University of Texas, Dallas
2001 – Donald Morrison, University of California, Los Angeles
2000 – Roland Rust, Vanderbilt University
1999 – Vijay Mahajan, University of Texas, Austin
1998 ��� V. Seenu Srinivasan, Stanford University
1997 – Bill Perreault, University of North Carolina
1996 – Paul Green, University of Pennsylvania

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Posted by: Kevin Giang Barrera

2026 蹤獲扦夥厙 HigherEd SIG Lifetime Achievement Award

The 蹤獲扦夥厙 (蹤獲扦夥厙) Marketing for Higher Education Special Interest Group (HigherEd SIG) is honored to announce that the 2026 HigherEd SIG Lifetime Achievement Award is being presented to Dr. Jagdish N. Sheth. The HigherEd SIG Lifetime Achievement Award recognizes a marketing scholar who has demonstrated distinct, sustained, and profound accomplishments and dedication to the area of higher education within the marketing discipline.

Jagdish N. Sheth, is the Charles H. Kellstadt Professor of Business, Goizueta Business School at Emory University. He is globally known for his scholarly contributions in consumer psychology, competitive strategy, and geopolitical analysis. He has over 60 years of combined experience in teaching and research at the University of Southern California (USC), University of Illinois at Urbana-Champaign (UIUC), Columbia University, MIT, and Emory.

蹤獲扦夥厙 HigherEd SIG congratulates Dr. Jagdish Sheth and thanks him for all his contributions over the years. The award will be presented to Dr. Sheth at the 蹤獲扦夥厙 Summer Educators��� Conference in July 2026.

More about Dr. Sheth and his contributions can be found .

The 蹤獲扦夥厙 HigherEd SIG

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