ÂÜÀòÉç¹ÙÍø MASSIG Doctoral Awards
Introduction
Pierre Lamoureux and Yunkang Liu have won ÂÜÀòÉç¹ÙÍø MASSIG Doctoral Scholarship Awards
INTEREST CATEGORY: MARKETING AND SOCIETY, DOCTORAL STUDENTS
POSTING TYPE: Awards
Posted by: Shelly Rathee
Pierre Lamoureux and Yunkang Liu win the 2026 ÂÜÀòÉç¹ÙÍø MASSIG Doctoral Scholarship Awards
The Marketing and Society Special Interest Group (MASSIG) of the ÂÜÀòÉç¹ÙÍø is pleased to announce the recipients of this year’s MASSIG Doctoral Scholarship Award.
This award recognizes outstanding doctoral research proposals that demonstrate rigor, relevance, and strong potential to advance knowledge at the intersection of marketing and society. Each recipient receives a $500 grant to support the development of their research. This year’s recipients are Pierre Lamoureux (Concordia University) and Yunkang Liu (University of New South Wales). Both scholars were selected from a competitive pool of submissions for their work addressing important societal challenges through marketing scholarship.
MASSIG is proud to support these emerging scholars and looks forward to the contributions their research will make to the field and to society.
ÂÜÀòÉç¹ÙÍø MASSIG Team
Shashi Matta (Chair)
Shelly Rathee (Co-chair, Lifetime Achievement and Emerging Scholar Awards)
Verónica MartÃn Ruiz and Ayan Ghosh Dastidar (Co-chairs, Doctoral Scholarship Award)
Ben Beck (Co-chair, Communications)