ÂÜÀòÉç¹ÙÍø MASSIG Emerging Scholar
Introduction
Riley Krotz has won the 2026 ÂÜÀòÉç¹ÙÍø MASSIG Emerging Scholar Award
INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Awards
Posted by: Shelly Rathee
Riley Krotz is the Recipient of the 2026 ÂÜÀòÉç¹ÙÍø MASSIG Emerging Scholar Award
The Marketing and Society Special Interest Group (MASSIG) of the ÂÜÀòÉç¹ÙÍø is pleased to announce Dr. Riley Krotz as the recipient of the 2026 ÂÜÀòÉç¹ÙÍø MASSIG Emerging Scholar Award.
This award recognizes early-career scholars who have made significant contributions to research in the Marketing and Society, Public Policy, and Marketing Ethics areas. Riley is the Dr. Persis E. Rockwood Emerging Scholar, and Assistant Professor of Marketing at Florida State University. He earned his PhD from the University of Tennessee in 2021 and has built a focused and productive research program in a short time. His work spans employee and consumer well-being, competition policy and antitrust law, and the equity dimensions of prosocial ecosystems such as blood donation. He has published in the Journal of Marketing Research, the Journal of Public Policy and Marketing, and the Journal of Supply Chain Management.
What distinguishes Riley’s work at this career stage is its reach beyond the academy. His research has been utilized by the U.S. Department of Agriculture in its response to President Biden’s Executive Order on competition, drawn upon by the American Antitrust Institute, and applied through collaboration with the Mexican Ministry of Economy and the OECD. He has presented at Yale Law School as part of an academic-industry-government initiative on food retail markets, and his work on racial disparities in blood donation was presented to 150 blood center executives and policymakers at the annual meeting of America’s Blood Centers. In 2023, he received a Congressional Commendation from the United States Senate for his public contributions. Riley serves on the board of directors of Big Brothers Big Sisters of the Big Bend, where he mentors underserved youth in his local community.
Riley joins a line of past recipients that includes Kelly Martin, Beth Vallen, Maura Scott, Justine Rapp, Brennan Davis, Martin Mende, Christopher Newman, Stacey Finkelstein, Chris Berry, Courtney Azzari, Peggy Liu, Marie Yeh, Srinivas Venugopal, and Tracy Rank-Christman. This is a group that reflects what rigorous Marketing and Society scholarship looks like at the early-career stage.
The award will be presented at the ÂÜÀòÉç¹ÙÍø Marketing and Public Policy Conference (MPPC) in Ottawa in May this year, where Riley will be celebrated at a MASSIG special session.
ÂÜÀòÉç¹ÙÍø MASSIG Team
Shashi Matta (Chair)
Shelly Rathee (Co-chair, Lifetime Achievement and Emerging Scholar Awards)
Verónica MartÃn Ruiz and Ayan Ghosh Dastidar (Co-chairs, Doctoral Scholarship Award)
Ben Beck (Co-chair, Communications)