Gender differences in the effects of nostalgia on conspicuous consumption and impulsive buying
—Heetae Cho, Weisheng Chiu, Hyoung-Kil Kang, Hyun-Woo Lee []

Digitalization in action sports: blessing or curse?
—Willem Standaert, Elena Mazurova []

Connecting event impact perceptions to sponsor-related behaviours among residents in the host city
—Torill Olsen, Yosuke Tsuji, Shintaro Sato []

Relationship between body involvement and post-trip behavioral intention in sports tourism: an embodied cognition perspective
—Rujiu Gao, Denise Koh, Ling Wang []

Pre-post examination of residents’ destination image toward mega event hosting country with strained bilateral relations
—Kevin K. Byon, Juha Yoon, Alex Gang, Juho Park, Paul M. Pedersen []

Strategic philanthropy of athletes after transgression: examining the congruence effect of pre-transgression and transgression issues
—Myungwoo Lee, Dong Hun Lee, Michael Cottingham, Billy Hawkins []

Beyond a simple yes or no: using signal detection theory to measure sponsorship identification accuracy
—Robert Madrigal, Jesse King []

Did you notice us? An eye-tracking investigation of sponsorship at the US Olympic swim trials
—Ali B. Mondt, Alan Morse, Zachary Evans []

From the player to the sponsor: exploring the interplay of attitudes in MMA sports sponsorship
—Andrzej Szymkowiak, Urszula Garczarek-Bąk, Agnieszka Frątczak, Adam Metelski []

Impact of sports brands’ activities: Are consumers willing to pay a price premium?
—Min-Ah Ryu, Han Soo Kim, Weisheng Chiu, Seomgyun Lee []

Promotion of the 2022 Olympic Winter Games on Chinese and Western social media
—Simon Licen, Nastja Cermelj []

In the arena of debate: a systematic literature review on sports sponsorship by controversial industries
—Katho Jacobs, Steffi De Jans, Tom Evens, Bram Constandt []

The post Intl J Sports Mar Sponsorship appeared first on ���������.

Posted by: Lane Wakefield

Baylor University’s Center for Sales Strategy in Sports and Entertainment (S3E) in the Marketing Department of the Hankamer School of Business is excited to announce the inaugural Canadian National Sports Sales Championship. It will be held in partnership with Maple Leaf Sports and Entertainment at BMO Field in Toronto, ON, in March. The exact date will be determined shortly after the Major League Soccer schedule is announced. Links to learn more below. Feel free to share my contact.

| | |

The post Sports Sales appeared first on ���������.

Author: Erick Byrd

The post University of North Carolina-Greensboro appeared first on ���������.

Author: Werner Kunz

The post University of Massachusetts Boston appeared first on ���������.

Drivers of the perceived social impact of the Super Bowl: mediation and moderation analyses
—Ji Wu, Madeleine Orr, Yuhei Inoue, Yonghwan Chang []

Sport consumers: perceiving and enjoying danger in American football
—T. Bettina Cornwell, Ravi Pappu, Eric Setten []

Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior
—Brett Centracchio, Nels Popp, Jonathan A. Jensen []

Sports fashion and sustainability: a perfect match?
—Cristopher Siegfried Kopplin []

The outcomes of social capital among event runners: quality of life considerations
—Ran Zhou, Kyriaki (Kiki) Kaplanidou []

Taking fan engagement to a new level – assessing sports consumer interest in virtual environments and Web3 activations
—Joern Schlimm, Christoph Breuer []

Once upon a time: using brand stories to sell signature sneakers
—Antonio Williams, Yoon Heo []

The impacts of social needs and game playing type on esports consumers’ positive eWOM sharing: applying the FIRO theory
—Deokkyung Ock, Yongjin Hwang [Google Scholar]

Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
—Hossein Abdolmaleki, Sardar Mohammadi, Mehdi Babaei, Behzad Soheili, Geoff Dickson, Dan Funk []

Stakeholders’ “voice” through social media: the case of corporate social responsibility in sport
—Yoseph Z. Mamo, Christos Anagnostopoulos [Google Scholar]

Customer engagement on social media: an examination of NFL teams’ Instagram posts
—Wenche Wang []

Consumer perceptions of a secondary ticket market: the case of StubHub and major league baseball
—Ali B. Mondt, Yohan Lee, Stephen L. Shapiro, Alan Morse []

Government-public relationships in the context of mega sport events: conceptualisation and scale development
—Sungkyung Kim, Argyro Elisavet Manoli, Do Young Pyun, James Andrew Kenyon []

The post Intl J Sports Mar Sponsorship appeared first on ���������.

Author: Rodoula Tsiotsou

��������� SportSIG Awards Nominations

The American Marketing Association’s (���������) Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) invites nominations for their annual awards, including two new awards:

1) Distinguished Career Contributions Award

This award is the highest honor of SportSIG and recognizes scholars who have made a significant contribution to the scientific understanding of the business of sport throughout a substantial career in academia.

2) Emerging Scholar in Sport Marketing Award

This award recognizes a scholar in the early stage of his or her career who has significantly contributed to the scientific study of sport and/or sponsorship-linked marketing.

Award candidates may include PhD candidates who have advanced beyond the comprehensive exam (i.e., ABD status), as well as pre-tenure faculty members.

Required nomination materials for the awards described above are:

• Letter of recommendation from senior scholar in sport marketing
• Current curriculum vita for nominee
• Three first author publications representative of nominee’s scholarship (PDF’s)

Past winners

2022 Michael Naraine, Brock University

2021 Lane Wakefield, Baylor University

2020 Ashley Stadler Blank, Xavier University

2019 Yonghwan Chang, University of Florida

2018 Thilo Kunkel, Temple University

2017 Jonathan A. Jensen, University of North Carolina at Chapel Hill

2016 Christopher Lee, Arizona State University

2015 Cody Havard, University of Memphis

3) Paper of the Year in Sport Marketing

Required nomination materials for ‘Paper of the Year’ award (NOTE: Paper must have been published during calendar year 2022 and may not be in press)

• One-page letter of nomination highlighting the contribution to sport marketing research and practice
• Copy of the published paper (PDF)

Past winners

Jensen, J. A., Cobbs, J. B., Albano, B., & Tyler, B. D. (2021). Analyzing Price Premiums in International Sponsorship Exchange: What Drives Marketing Costs in Formula One Racing?. Journal of Advertising Research,��61(1), 44-57.

Wakefield, L., Wakefield, K., & Lane Keller, K. (2020). Understanding sponsorship: A consumer-centric model of sponsorship effects. Journal of Advertising,��49(3), 320-343.

Henderson, C. M., Mazodier, M., & Sundar, A. (2019). The Color of support: The effect of sponsor–team visual congruence on sponsorship performance. Journal of Marketing, 83(3), 50-71.

Mazodier, M., Henderson, C. M., & Beck, J. T. (2018). The long reach of sponsorship: How fan isolation and identification jointly shape sponsorship performance. Journal of Marketing, 82(6) 28-48.

Woisetschläger, D. M., Backhaus, C., & Cornwell, T. B. (2017). Inferring corporate motives: How deal characteristics shape sponsorship perceptions. Journal of Marketing, 81(5), 121-141.

Cobbs, J., Tyler, B. D., Jensen, J. A., & Chan, K. (2017). Prioritizing sponsorship resources in Formula One Racing: A longitudinal analysis. Journal of Sport Management, 31(1), 96-110.

Close, A. G., Lacey, R., & Cornwell, T. B. (2015). Visual processing and need for cognition can enhance event-sponsorship outcomes. Journal of Advertising Research, 55(2), 206-215.

Jensen, J. A. & Cobbs, J. B. (2014). Predicting return on investment in sport sponsorship. Journal of Advertising Research, 54(4), 435-447.

New Awards

4) Research in Practice Award

This award recognizes a scholarly research article or book that contributes to sport marketing practice.

Required nomination materials for ‘Research in Practice’ award (NOTE: Paper must have been published during calendar year 2022 and may not be in press)

• One-page letter of nomination highlighting the following:
• rigorous scholarly research on the topic of sport marketing that has real-world relevance to sport marketers
• Addresses a relevant sport marketing managerial issue or opportunity
• A stated objective of contributing to sport marketing practice
• Compelling and actionable sport marketing implications
• Collaboration with the sport marketing industry and/or practitioners
• An author must be a member of SportSIG
• Copy of the published paper (PDF)

5) Service Award

This award recognizes meaningful service. Significant contributions in consulting, departmental, professional or community service may be considered.

Required nomination materials for ‘Service Award’ are:

• One-page letter of nomination highlighting the contribution to sport marketing
• Letter of professional references who can attest to the value of the service

All nomination materials should be submitted to SportSIG chair, Lane Wakefield (lane_wakefield@baylor.edu), by April 1, 2023.

Winners, who are selected by past SportSIG award winners, will be awarded plaques and recognized at the 2023 ��������� Summer Academic Conference in San Francisco.

You can follow ��������� SportSIG on

Twitter

and

Linkedin

The post SportSIG Awards appeared first on ���������.

Author: Lane Wakefield

Naraine named SportSIG “Emerging Scholar”

Jensen, Cobbs, Albano and Tyler (2021) in JAR awarded “Paper of the Year”

Chicago, IL – The ���������’s (���������) Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) has named Michael Naraine its “Emerging Scholar in Sport Marketing” and awarded Jensen, Cobbs, Albano and Tyler (2021) its “Paper of the Year” in Sport Marketing. The Distinguished Career Contributions award will not be awarded this year.

Distinguished panels of judges comprised of former SportSIG awardees chose winners in both categories from the groups of nominees.

Naraine, Assistant Professor in the Department of Sport Management at Brock University, received the award on the strength of publications in high-ranking sport management journals, including the Journal of Sport Management, Sport Management Review and European Sport Management. Runner-up was Yiran Su of the University of Georgia.

SportSIG’s “Paper of the Year” in Sport Marketing, published in the Journal of Advertising Research in 2021, is entitled “Analyzing price premiums in international sponsorship exchange: What drives marketing costs in Formula One racing?” and was co-authored by Jonathan Jensen, Joe Cobbs, Benjamin Albano and B. David Tyler. Runner-up was “Sponsor message processing in live broadcasts–A pilot study on the role of game outcome uncertainty and emotions,” co-authored by Christoph Breuer, Christopher Rumpf and Felix Boronczyk published in Psychology & Marketing in 2021.

Jonathan Jensen is an assistant professor of sport administration at the University of North Carolina at Chapel Hill. Joe Cobbs is a professor in the department of marketing and sports business at the Haile/U.S. College of Business at Northern Kentucky University. Benjamin Albano is a graduate of the University of North Carolina at Chapel Hill and a championship-winning racecar driver. David Tyler is an associate professor at the University of Massachusetts, Amherst in the Mark H. McCormack Department of Sport Management in the Isenberg School of Management. Their paper extends the literature on sponsorship costs into Formula One racing. The paper also offers guidance to sponsors on spending based on brand equity and investment level.

Each award winner will be presented with a plaque and honored at a special pre-conference event prior to the 2022 ��������� Summer Academic Conference in August.

The post SportSIG Award Winners appeared first on ���������.

Author: Dr. Charlotte Allen

The post Stephen F. Austin State University appeared first on ���������.

Author: Ashley Stadler Blank

2022 ��������� Summer Academic Conference
August 12-14, 2022
Chicago, IL

Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG)

“Marketing’s Role in Driving Positive Change in Sport & Sponsorship-Linked Marketing”

The Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) of the ��������� (���������) seeks research abstracts for inclusion in a special session proposal for the 2022 ��������� Summer Academic Conference.

This year’s conference theme is “Light in the Darkness: Marketing’s Role in Driving Positive Change.”

“The unique challenges of the last two years, including the global pandemic, heightened awareness of racial and social inequity, and urgency around the climate crisis, have permanently altered the marketing landscape, consumer behaviors, and firm strategies. Beyond reacting to the ongoing changes and challenges, this evolving environment presents a unique opportunity for marketers to actively influence our post-pandemic world. The 2022 ��������� Summer Academic Conference will emphasize research that illustrates how marketing can play a leading role in driving positive change and building a sustainable future.”

(Call for papers: 2022 ��������� Summer Academic Conference)

Related, we have seen several shifts in sport and sponsorship-linked marketing in the last two years. Therefore, this special session focuses on how changes in sport and sport sponsorship can positively impact sport organizations and improve business outcomes.

Abstracts may be on any topic related to sport or sponsorship-linked marketing; however, research related to the session theme of “Marketing’s Role in Driving Positive Change in Sport & Sponsorship-Linked Marketing” is especially encouraged. Potential topics may include (but are not limited to) some of the following (; ):

• Athlete platforms
• Cause marketing
• Corporate social responsibility
• Fan touchpoints and engagement
• Media mix (and digital channels)
• Name, image, and likeness (NIL) and sponsoring college athletes
• New (or non-traditional) sponsors
• New (or non-traditional) sports
• New measurement requirements
• New sports technology
• Performance-based and flexible sponsorships

Submissions should include:

• Title
• Author name(s), title(s), affiliation(s), and e-mail address(es) – please also include an asterisk (*) after the presenter name(s) to indicate who will be attending and presenting if accepted
• Abstract (500 words max)
• References (using ��������� style and in alphabetical order)
• Single spacing with 12-point Times New Roman font and 1-inch margins.

Please direct questions and submissions (in a Word document) to Ashley Stadler Blank at stadlera@xavier.edu.

Key Dates:

Submission deadline: January 31, 2022

Notification of inclusion in the special session proposal: February 3, 2022

NOTE: If ��������� accepts the special session proposal, at least one author must register and attend the conference.

SportSIG Leadership Team:

Chair: Lane Wakefield, Ph.D., Clinical Assistant Professor of Marketing, Hankamer School of Business, Baylor University, Lane_Wakefield@baylor.edu

Vice Chair Conference Programming: Ashley Stadler Blank, Ph.D., Assistant Professor of Marketing, Williams College of Business, Xavier University, stadlera@xavier.edu

Vice Chair Industry Engagement/Social Events: Kirk Wakefield, Ph.D., Edwin W. Streetman Professor of Retail Marketing, Hankamer School of Business, Baylor University, Kirk_Wakefield@baylor.edu

���������t SportSIG:

The mission of SportSIG is to advance sport and sponsorship-linked marketing by fostering a community dedicated to research, teaching, and service to the field of sport marketing. SportSIG also strives to bridge academia and industry by facilitating programming in conference host cities that creates networking opportunities where academicians and industry professionals can interact and share best practices.

Follow us on Twitter .

The post Summer ��������� 2022 appeared first on ���������.

Author: Ashley Stadler Blank

2022 ��������� Summer Academic Conference
August 12-14, 2022
Chicago, IL

Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG)

“Marketing’s Role in Driving Positive Change in Sport & Sponsorship-Linked Marketing”

The Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) of the ��������� (���������) seeks research abstracts for inclusion in a special session proposal for the 2022 ��������� Summer Academic Conference.

This year’s conference theme is “Light in the Darkness: Marketing’s Role in Driving Positive Change.”

“The unique challenges of the last two years, including the global pandemic, heightened awareness of racial and social inequity, and urgency around the climate crisis, have permanently altered the marketing landscape, consumer behaviors, and firm strategies. Beyond reacting to the ongoing changes and challenges, this evolving environment presents a unique opportunity for marketers to actively influence our post-pandemic world. The 2022 ��������� Summer Academic Conference will emphasize research that illustrates how marketing can play a leading role in driving positive change and building a sustainable future.”

(Call for papers: 2022 ��������� Summer Academic Conference)

Related, we have seen several shifts in sport and sponsorship-linked marketing in the last two years. Therefore, this special session focuses on how changes in sport and sport sponsorship can positively impact sport organizations and improve business outcomes.

Abstracts may be on any topic related to sport or sponsorship-linked marketing; however, research related to the session theme of “Marketing’s Role in Driving Positive Change in Sport & Sponsorship-Linked Marketing” is especially encouraged. Potential topics may include (but are not limited to) some of the following (; ):

• Athlete platforms
• Cause marketing
• Corporate social responsibility
• Fan touchpoints and engagement
• Media mix (and digital channels)
• Name, image, and likeness (NIL) and sponsoring college athletes
• New (or non-traditional) sponsors
• New (or non-traditional) sports
• New measurement requirements
• New sports technology
• Performance-based and flexible sponsorships

Submissions should include:

• Title
• Author name(s), title(s), affiliation(s), and e-mail address(es) – please also include an asterisk (*) after the presenter name(s) to indicate who will be attending and presenting if accepted
• Abstract (500 words max)
• References (using ��������� style and in alphabetical order)
• Single spacing with 12-point Times New Roman font and 1-inch margins.

Please direct questions and submissions (in a Word document) to Ashley Stadler Blank at stadlera@xavier.edu.

Key Dates:

Submission deadline: January 31, 2022

Notification of inclusion in the special session proposal: February 3, 2022

NOTE: If ��������� accepts the special session proposal, at least one author must register and attend the conference.

SportSIG Leadership Team:

Chair: Lane Wakefield, Ph.D., Clinical Assistant Professor of Marketing, Hankamer School of Business, Baylor University, Lane_Wakefield@baylor.edu

Vice Chair Conference Programming: Ashley Stadler Blank, Ph.D., Assistant Professor of Marketing, Williams College of Business, Xavier University, stadlera@xavier.edu

Vice Chair Industry Engagement/Social Events: Kirk Wakefield, Ph.D., Edwin W. Streetman Professor of Retail Marketing, Hankamer School of Business, Baylor University, Kirk_Wakefield@baylor.edu

���������t SportSIG:

The mission of SportSIG is to advance sport and sponsorship-linked marketing by fostering a community dedicated to research, teaching, and service to the field of sport marketing. SportSIG also strives to bridge academia and industry by facilitating programming in conference host cities that creates networking opportunities where academicians and industry professionals can interact and share best practices.

Follow us on Twitter .

The post Summer ��������� 2022 appeared first on ���������.