SportSIG Award Winners
Introduction
Michael Naraine, Jonathan Jensen, Joe Cobbs, Benjamin Albano and B. David Tyler have won awards from the 蹤獲扦夥厙's Sport & Sponsorship-Linked Marketing SIG
INTEREST CATEGORY: SPORTS AND SPONSORSHIP
POSTING TYPE: Awards
Author: Lane Wakefield
Naraine named SportSIG “Emerging Scholar”
Jensen, Cobbs, Albano and Tyler (2021) in JAR awarded “Paper of the Year”
Chicago, IL – The 蹤獲扦夥厙’s (蹤獲扦夥厙) Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) has named Michael Naraine its “Emerging Scholar in Sport Marketing” and awarded Jensen, Cobbs, Albano and Tyler (2021) its “Paper of the Year” in Sport Marketing. The Distinguished Career Contributions award will not be awarded this year.
Distinguished panels of judges comprised of former SportSIG awardees chose winners in both categories from the groups of nominees.
Naraine, Assistant Professor in the Department of Sport Management at Brock University, received the award on the strength of publications in high-ranking sport management journals, including the Journal of Sport Management, Sport Management Review and European Sport Management. Runner-up was Yiran Su of the University of Georgia.
SportSIG’s “Paper of the Year” in Sport Marketing, published in the Journal of Advertising Research in 2021, is entitled “Analyzing price premiums in international sponsorship exchange: What drives marketing costs in Formula One racing? and was co-authored by Jonathan Jensen, Joe Cobbs, Benjamin Albano and B. David Tyler. Runner-up was Sponsor message processing in live broadcasts–A pilot study on the role of game outcome uncertainty and emotions,” co-authored by Christoph Breuer, Christopher Rumpf and Felix Boronczyk published in Psychology & Marketing in 2021.
Jonathan Jensen is an assistant professor of sport administration at the University of North Carolina at Chapel Hill. Joe Cobbs is a professor in the department of marketing and sports business at the Haile/U.S. College of Business at Northern Kentucky University. Benjamin Albano is a graduate of the University of North Carolina at Chapel Hill and a championship-winning racecar driver. David Tyler is an associate professor at the University of Massachusetts, Amherst in the Mark H. McCormack Department of Sport Management in the Isenberg School of Management. Their paper extends the literature on sponsorship costs into Formula One racing. The paper also offers guidance to sponsors on spending based on brand equity and investment level.
Each award winner will be presented with a plaque and honored at a special pre-conference event prior to the 2022 蹤獲扦夥厙 Summer Academic Conference in August.