Intl J Sports Mar Sponsorship
Introduction
International Journal of Sports Marketing and Sponsorship, 26(1)
INTEREST CATEGORY: SPORTS AND SPONSORSHIP
POSTING TYPE: TOCs
Gender differences in the effects of nostalgia on conspicuous consumption and impulsive buying
—Heetae Cho, Weisheng Chiu, Hyoung-Kil Kang, Hyun-Woo Lee []
Digitalization in action sports: blessing or curse?
—Willem Standaert, Elena Mazurova []
Connecting event impact perceptions to sponsor-related behaviours among residents in the host city
—Torill Olsen, Yosuke Tsuji, Shintaro Sato []
Relationship between body involvement and post-trip behavioral intention in sports tourism: an embodied cognition perspective
—Rujiu Gao, Denise Koh, Ling Wang []
Pre-post examination of residents’ destination image toward mega event hosting country with strained bilateral relations
—Kevin K. Byon, Juha Yoon, Alex Gang, Juho Park, Paul M. Pedersen []
Strategic philanthropy of athletes after transgression: examining the congruence effect of pre-transgression and transgression issues
—Myungwoo Lee, Dong Hun Lee, Michael Cottingham, Billy Hawkins []
Beyond a simple yes or no: using signal detection theory to measure sponsorship identification accuracy
—Robert Madrigal, Jesse King []
Did you notice us? An eye-tracking investigation of sponsorship at the US Olympic swim trials
—Ali B. Mondt, Alan Morse, Zachary Evans []
From the player to the sponsor: exploring the interplay of attitudes in MMA sports sponsorship
—Andrzej Szymkowiak, Urszula Garczarek-BÄ…k, Agnieszka FrÄ…tczak, Adam Metelski []
Impact of sports brands’ activities: Are consumers willing to pay a price premium?
—Min-Ah Ryu, Han Soo Kim, Weisheng Chiu, Seomgyun Lee []
Promotion of the 2022 Olympic Winter Games on Chinese and Western social media
—Simon Licen, Nastja Cermelj []
In the arena of debate: a systematic literature review on sports sponsorship by controversial industries
—Katho Jacobs, Steffi De Jans, Tom Evens, Bram Constandt []