Intl J Sports Mar Sponsorship
Introduction
International Journal of Sports Marketing and Sponsorship, 24(5)
INTEREST CATEGORY: SPORTS AND SPONSORSHIP
POSTING TYPE: TOCs
Drivers of the perceived social impact of the Super Bowl: mediation and moderation analyses
—Ji Wu, Madeleine Orr, Yuhei Inoue, Yonghwan Chang []
Sport consumers: perceiving and enjoying danger in American football
—T. Bettina Cornwell, Ravi Pappu, Eric Setten []
Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior
—Brett Centracchio, Nels Popp, Jonathan A. Jensen []
Sports fashion and sustainability: a perfect match?
—Cristopher Siegfried Kopplin []
The outcomes of social capital among event runners: quality of life considerations
—Ran Zhou, Kyriaki (Kiki) Kaplanidou []
Taking fan engagement to a new level assessing sports consumer interest in virtual environments and Web3 activations
—Joern Schlimm, Christoph Breuer []
Once upon a time: using brand stories to sell signature sneakers
—Antonio Williams, Yoon Heo []
The impacts of social needs and game playing type on esports consumers’ positive eWOM sharing: applying the FIRO theory
—Deokkyung Ock, Yongjin Hwang [Google Scholar]
Co-branding drivers between professional sport organizations and on-field sports apparel sponsors
—Hossein Abdolmaleki, Sardar Mohammadi, Mehdi Babaei, Behzad Soheili, Geoff Dickson, Dan Funk []
Stakeholders’ voice through social media: the case of corporate social responsibility in sport
—Yoseph Z. Mamo, Christos Anagnostopoulos [Google Scholar]
Customer engagement on social media: an examination of NFL teams Instagram posts
—Wenche Wang []
Consumer perceptions of a secondary ticket market: the case of StubHub and major league baseball
—Ali B. Mondt, Yohan Lee, Stephen L. Shapiro, Alan Morse []
Government-public relationships in the context of mega sport events: conceptualisation and scale development
—Sungkyung Kim, Argyro Elisavet Manoli, Do Young Pyun, James Andrew Kenyon []