Marketing and Society Archives - ��

�� MASSIG Lifetime Achievement

Charles Hofacker — Mon, 20 Apr 2026 16:49:12 +0000

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Awards

Posted by: Shelly Rathee

CB Bhattacharya is the Recipient of the 2026 �� MASSIG Lifetime Achievement Award

The Marketing and Society Special Interest Group (MASSIG) of the �� is pleased to announce that Professor CB Bhattacharya (CB), Professor of Marketing and Professor of Organizations and Entrepreneurship at the Katz Graduate School of Business, University of Pittsburgh, is the recipient of the 2026 �� MASSIG Lifetime Achievement Award.

This award honors scholars who have contributed a significant body of work developing and advancing research in the Marketing and Society, Public Policy, and Marketing Ethics arenas, and who exemplify outstanding scholarship across these fields. CB’s record across more than three decades is a singular achievement in exactly that spirit. His scholarship on corporate social responsibility, sustainability, and stakeholder marketing has advanced how the field thinks, and made a compelling case for how responsible marketing practices can simultaneously generate firm value and address pressing social and environmental challenges.

With over 53,000 citations, recognition as a Web of Science Highly Cited Researcher, and a place among the top 50 cited marketing scholars, his record of scholarly impact stands on its own terms. His work has appeared in the��Journal of Marketing, the��Journal of Marketing Research, Management Science, the��Journal of the Academy of Marketing Science,��and other leading outlets and has received multiple honors for long-term research impact.

CB’s contributions extend well beyond his own scholarship. He founded the Center for Sustainable Business at the University of Pittsburgh and the Sustainable Business Roundtable at ESMT Berlin, and created the Stakeholder Marketing Consortium with support from the Aspen Institute in 2007. He also served on the ��’s Academic Council from 2004 to 2006, contributing to the work that led to the landmark expanded definition of marketing adopted in 2007. His books, including��Small Actions, Big Difference��(Routledge, 2019), have reached graduate students, executives, and practitioners around the world.

In selecting CB, MASSIG is honored to welcome him into a distinguished line of recipients that includes Alan Andreasen, William Wilkie, Paul Bloom, Patrick Murphy, Gene Laczniak, Ron Hill, Debra Scammon, David Stewart, Mike Mazis, Jerome Williams, Craig Andrews, Scot Burton, Madhu Viswanathan, Julie Ozanne, Laura Peracchio, Cliff Shultz, and Sonya Grier. Each of these scholars has made a lasting and distinctive contribution to Marketing and Society research, and MASSIG is proud that CB now joins their ranks.

The award will be presented at the �� Marketing and Public Policy Conference (MPPC) in Ottawa in May this year, where CB will be celebrated at a MASSIG special session.

�� MASSIG Team

Shashi Matta (Chair)

Shelly Rathee (Co-chair, Lifetime Achievement and Emerging Scholar Awards)

Verónica Martín Ruiz and Ayan Ghosh Dastidar (Co-chairs, Doctoral Scholarship Award)

Ben Beck (Co-chair, Communications)

The post �� MASSIG Lifetime Achievement appeared first on ��.

�� MASSIG Emerging Scholar

Charles Hofacker — Sat, 18 Apr 2026 14:01:01 +0000

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Awards

Posted by: Shelly Rathee

Riley Krotz is the Recipient of the 2026 �� MASSIG Emerging Scholar Award

The Marketing and Society Special Interest Group (MASSIG) of the �� is pleased to announce Dr. Riley Krotz as the recipient of the 2026 �� MASSIG Emerging Scholar Award.

This award recognizes early-career scholars who have made significant contributions to research in the Marketing and Society, Public Policy, and Marketing Ethics areas. Riley is the Dr. Persis E. Rockwood Emerging Scholar, and Assistant Professor of Marketing at Florida State University. He earned his PhD from the University of Tennessee in 2021 and has built a focused and productive research program in a short time. His work spans employee and consumer well-being, competition policy and antitrust law, and the equity dimensions of prosocial ecosystems such as blood donation. He has published in the��Journal of Marketing Research, the��Journal of Public Policy and Marketing, and the��Journal of Supply Chain Management.

What distinguishes Riley’s work at this career stage is its reach beyond the academy. His research has been utilized by the U.S. Department of Agriculture in its response to President Biden’s Executive Order on competition, drawn upon by the American Antitrust Institute, and applied through collaboration with the Mexican Ministry of Economy and the OECD. He has presented at Yale Law School as part of an academic-industry-government initiative on food retail markets, and his work on racial disparities in blood donation was presented to 150 blood center executives and policymakers at the annual meeting of America’s Blood Centers. In 2023, he received a Congressional Commendation from the United States Senate for his public contributions. Riley serves on the board of directors of Big Brothers Big Sisters of the Big Bend, where he mentors underserved youth in his local community.

Riley joins a line of past recipients that includes Kelly Martin, Beth Vallen, Maura Scott, Justine Rapp, Brennan Davis, Martin Mende, Christopher Newman, Stacey Finkelstein, Chris Berry, Courtney Azzari, Peggy Liu, Marie Yeh, Srinivas Venugopal, and Tracy Rank-Christman. This is a group that reflects what rigorous Marketing and Society scholarship looks like at the early-career stage.

The award will be presented at the �� Marketing and Public Policy Conference (MPPC) in Ottawa in May this year, where Riley will be celebrated at a MASSIG special session.

�� MASSIG Team

Shashi Matta (Chair)

Shelly Rathee (Co-chair, Lifetime Achievement and Emerging Scholar Awards)

Verónica Martín Ruiz and Ayan Ghosh Dastidar (Co-chairs, Doctoral Scholarship Award)

Ben Beck (Co-chair, Communications)

The post �� MASSIG Emerging Scholar appeared first on ��.

�� MASSIG Doctoral Awards

Charles Hofacker — Sat, 18 Apr 2026 13:58:13 +0000

INTEREST CATEGORY: MARKETING AND SOCIETY, DOCTORAL STUDENTS
POSTING TYPE: Awards

Posted by: Shelly Rathee

Pierre Lamoureux and Yunkang Liu win the 2026 �� MASSIG Doctoral Scholarship Awards

The Marketing and Society Special Interest Group (MASSIG) of the �� is pleased to announce the recipients of this year’s MASSIG Doctoral Scholarship Award.

This award recognizes outstanding doctoral research proposals that demonstrate rigor, relevance, and strong potential to advance knowledge at the intersection of marketing and society. Each recipient receives a $500 grant to support the development of their research. This year’s recipients are Pierre Lamoureux (Concordia University) and Yunkang Liu (University of New South Wales). Both scholars were selected from a competitive pool of submissions for their work addressing important societal challenges through marketing scholarship.

MASSIG is proud to support these emerging scholars and looks forward to the contributions their research will make to the field and to society.

�� MASSIG Team

Shashi Matta (Chair)

Shelly Rathee (Co-chair, Lifetime Achievement and Emerging Scholar Awards)

Verónica Martín Ruiz and Ayan Ghosh Dastidar (Co-chairs, Doctoral Scholarship Award)

Ben Beck (Co-chair, Communications)

The post �� MASSIG Doctoral Awards appeared first on ��.

J Bus Ethics

Charles Hofacker — Mon, 13 Apr 2026 14:33:11 +0000

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs

Run, Hide, and Fight?! A Precautionary Business Ethics to Hold Manufacturers Accountable for Preventing Gun Violence
—Levente Szentkirályi []

Beyond Inspiration Porn: Effects of Message Framing on Brand Authenticity and Community Support in Marketing Disabled Athletes
—Namkyeong Jang, Dae Hee Kwak []

The Bright Side of AI in Marketing Decisions: Collaboration with Algorithms Prevents Managers from Violating Ethical Norms
—Piotr Gaczek, Grzegorz Leszczyński, Yuling Wei, Hao Sun []

(Im)Balanced Privacy Policy and Ethical Acceptability of GenAI Content: The Roles of Normative and Hedonic Goals
—Hua Fan, Bing Han, Qing Ye []

Green Bond Issuance and Corporate Environmental Disclosure: Signaling or Greenwashing?
—Yuanyuan Liu, Shun Fu, Guanchun Liu, Xin Huang []

Social Trust and Corporate Greenwashing: Insights from China’s Pilot Social Credit Systems
—Jiacai Xiong, Linghong Chen, Yushu Zhu, Thomas Maak [Google Scholar]

Whoever Walks in Integrity Walks Securely: Does Corporate Integrity Culture Mitigate Climate Change Exposure?
—Md. Samsul Alam, Faizul Haque, Prem Puwanenthiren, S. M. Sohrab Uddin []

Breaking CSR Skepticism: How Virtual Streamer Disclosure Influences Consumer Purchases in Livestreaming
—Lintong Han, Jiaming Fang, Chunya Xie, Miyan Liao, Yangting Zhang []

Fiscal Transparency and Corporate Donations
—Zihao Su, Fei Peng, Xiyang Li, Shuai Fang []

Morality is for Social Being: The Role of Morality in Social-Adjustive Functional Attitudes Toward Counterfeit Luxury Consumption
—Dong Lyu, Zi Wang, Ajay Kumar, Jia Jin []

The Influence of Ethical, Sustainable, and Environmental Beliefs on Individual Cryptocurrency Participation in Denmark, Finland, and Sweden
—Ylva Baeckström, Akanksha Jalan, Roman Matkovskyy, Julia Roloff []

Book Review

A Case from the Middle of a Global Existential Threat: Review of Shaping for Mediocrity – the Cancellation of Critical Thinking at Our Universities
—Stephen Cummings

The post J Bus Ethics appeared first on ��.

Social Marketing and Sustainable Futures

Charles Hofacker — Thu, 09 Apr 2026 13:37:50 +0000

POSTING TYPE: Calls: Journals
INTEREST CATEGORY: SUSTAINABILITY

Posted by: Richard Whitfield

��ǲ��:��30 Oct 2026

Guest editors: Sharyn Rundle-Thiele,��Pham Van Hau,��Ranjit Voola,��Dana Alden

Introduction ��

Social marketing has long been positioned as a discipline capable of improving societal wellbeing by applying marketing principles to influence behaviour in socially beneficial ways. Early contributions that imagined marketing being used beyond the commercial realm (Kotler & Levy, 1969) laid the foundation for the field’s formal emergence in the early 1970s (Kotler & Zaltman, 1971). Over the decades, social marketing has advanced its understanding of how to encourage and sustain behaviour change (Andreasen, 2003), yet the contemporary landscape presents challenges of a fundamentally different scale.

Increasing environmental degradation, climate instability, resource pressures, and persistent social inequities highlight the need for social marketing approaches capable of addressing system-wide issues. While behaviour remains a central concern, scholars have argued that meaningful progress requires attention to macro-level structures (Kennedy, 2016) and the dynamic interactions among actors, networks, institutions, and infrastructures (Domegan, 2021). Social marketing is therefore being called upon not merely to promote individual behaviour change, but to support the creation of sustainable futures through coordinated, multi-level forms of change (Van Hau et al., 2025).

Moreover, this shift has been accompanied by growing engagement with systems-oriented and impact-focused frameworks that seek to guide, justify, and evaluate social marketing’s contribution to sustainability transitions. These include macro and systems social marketing perspectives (Kennedy, 2016; Domegan, 2021), emerging governance-oriented impact frameworks such as the UNSW Societal Impact Framework (UNSW, 2025), and theory-driven approaches including Better Marketing for a Better World (Chandy et al., 2021) or Co-create-Build-Engage (CBE) framework (Rundle-Thiele et al., 2021), which collectively emphasise public value creation, institutional change, and societal wellbeing. At a global level, these perspectives also align social marketing with broader sustainability agendas, including the United Nations Sustainable Development Goals (SDGs) (Galan-Ladero et al., 2023), positioning the discipline as a contributor to long-term environmental, social, and economic resilience rather than short-term behavioural outcomes alone.

This Special Issue provides an opportunity to advance this conversation by showcasing cutting-edge research, conceptual development, and methodological innovation. We welcome work that critically examines social marketing’s evolving role in shaping environmental, social, and economic sustainability, and that considers how the field can contribute to societal transitions during a period of intense global uncertainty. We encourage conceptual and empirical (qualitative or quantitative) papers.

References

Andreasen, A. R. (2003).��. Marketing Theory, 3(3), 293-303.
Chandy, R. K., Johar, G. V., Moorman, C., & Roberts, J. H. (2021).��. Journal of Marketing, 85(3), 1-9.
Domegan, C. (2021).��. Current Opinion in Environmental Science & Health, 23, 100275.
Galan-Ladero, M. M., Sarmento, M., & Marques, S. (2023).. International Review on Public and Nonprofit Marketing, 20(3), 521-527.
Kennedy, A. M. (2016).��Journal of Macromarketing, 36(3), 354-365.
Kotler, P., & Levy, S. J. (1969).��Journal of Marketing, 33(1), 10-15.
Kotler, P., & Zaltman, G. (1971).��Journal of Marketing, 35(3), 3-12.
Rundle-Thiele, S., Dietrich, T., & Carins, J. (2021).��. Social Marketing Quarterly, 27(3), 175-194.
UNSW (2025). UNSW Societal Impact Framework. University of New South Wales.��
Van Hau, P., Robertson, K., Thyne, M., Hamlin, R., & Rundle-Thiele, S. (2025).��. Sustainable futures, 10, 101087.

List of Topic Areas

Critical reviews of social marketing’s development and its relevance to sustainability
Conceptual and theoretical contributions linking social marketing to sustainable futures
Social marketing and its application to addressing environmental and social challenges
Systems social marketing and multi-actor, multi-level approaches to sustainability
Social marketing models and frameworks for climate action, circular economy, waste reduction, and resource stewardship
Social marketing interventions promoting sustainable consumption and production
Community-based social marketing and collective approaches to sustainable behaviour change
Social marketing supporting policy development, institutional change, and governance for sustainability
Ethical considerations in sustainability-focused social marketing, including autonomy, power, and representation
Social marketing communication strategies for sustainability, including narrative, identity, and social norms
Digital, AI-enabled, and technology-supported social marketing for sustainable behaviour change
Segmentation and audience insight for sustainability-oriented social marketing
Evaluation and measurement of social marketing’s societal impact in sustainability contexts
Social marketing applications in public health that intersect with sustainable futures
Social marketing for prevention, long-term behaviour maintenance, and resilience-building
Branding, value creation, and market-shaping activities within social marketing for sustainability
Cross-cultural and international challenges in social marketing for sustainable futures

Submissions Information

Submissions are made using ScholarOne Manuscripts. Registration and access are available at:

Author guidelines must be strictly followed. Please see:

Authors should select (from the drop-down menu) the special issue title at the appropriate step in the submission process, i.e. in response to “Please select the issue you are submitting to”.

Submitted articles must not have been previously published, nor should they be under consideration for publication anywhere else, while under review for this journal.

Key Deadlines

Closing date for manuscripts submission: 30/10/2026

The post Social Marketing and Sustainable Futures appeared first on ��.

Thomas C. Kinnear/JPPM Award

Charles Hofacker — Thu, 09 Apr 2026 04:51:32 +0000

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Journal News

Posted by: TJ Anderson

2026 Thomas C. Kinnear/Journal of Public Policy & Marketing Award

Congratulations to T.J. Weber, Jeff Joireman, David E. Sprott, and Chris Hydock, recipients of this year’s Thomas C.��Kinnear/Journal of Public Policy & Marketing��Award for their article, “,”��which appeared in the January 2023��issue of Journal of Public Policy & Marketing (special issue on ).

Learn more about this award and read the authors’ statement !

In addition to the winning article, the other excellent finalists for the award were:

“,” by M. Paula Fitzgerald, Jeff Langenderfer, Roberta Renzelli-Cain, and Elizabeth A. Critch
“” by Benét DeBerry-Spence, Lez E. Trujillo-Torres, Rumela Sengupta, Kohei Matsumoto, and Jia Chen
“,” by Giandomenico Di Domenico, Daniel Nunan, and Valentina Pitardi

The post Thomas C. Kinnear/JPPM Award appeared first on ��.

J Con Policy

Charles Hofacker — Mon, 06 Apr 2026 15:54:36 +0000

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs

Applying Behavioural Insights to the Field of Consumer Regulation
—Editors: Morten Broberg []

The Power of Packed Design: Visual Density’s Role in Shaping Healthy Food Purchase Intentions
—Shichang Liang, Yizheng Zhou, Xiaochuan Zhang, Lixiao Geng, Weiquan Chen, Yanrong Hao, Yanru Lv, Lili Teng []

Assessing the Impact of Price-Matching Guarantees and Price Fluctuations on Consumer Feedback: Insights from the Online Consumer Electronics Market
—Simone Robbiano, Gianluca Cerruti []

The Case for Mindful Customer Protection
—Massimiliano Affinito, Ludovica Galotto, Francesco Privitera []

U.S. Public Perceptions of “Environmental, Social and Governance (ESG)” Investments
—Mario A. Ortez, Michael Liam Smith, Nicole Olynk Widmar []

The Squeezed Middle in Digital Financial Services: Ireland’s Warning for European Consumer Protection Policy
—Marie Ryan, Huanhuan Xiong, Fergal Carton, JB Mc Carthy [Google Scholar]

A Randomized Study Evaluating the Impact of ENDS Advertising and Promotional Materials On Use Intentions Among Adults Who Smoke and Non-tobacco Users
—Stacey McCaffrey, Saul Shiffman, Michael J. Hannon, Ryan A. Black []

AI Consumer Protection and the Robot Lawyer: Policy Optionality in the FTC’s DoNotPay Case
—Stuart Weinstein []

The Effect of The Omnibus Pricing Directive on Consumer Purchase Intentions
—Kinga Barrafrem, Gustav Tinghög []

The post J Con Policy appeared first on ��.

Alliance for Social Impact

Charles Hofacker — Wed, 01 Apr 2026 05:17:38 +0000

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Calls: Conferences

Posted by: Peter Popkowski Leszczyc

The Alliance for Social Impact

Call for Abstract: 2026 International Conference – Purpose to Impact: Bridging Research, Policy and Enterprise for Social Good.

4-6 November 2026, The University of Queensland Business School, St Lucia Campus, Brisbane, Australia.

Conference website:

The (ASI) at The University of Queensland Business School proposes this conference to bring together academics, practitioners, social entrepreneurs, policymakers and other stakeholders committed to advancing social impact through innovative research, practical insights and collaborative dialogue.

Keynote��Speaker:�� , Professor of Social Entrepreneurship Saïd Business School, University of Oxford.

The conference will explore how purpose-driven initiatives across sectors can be effectively designed, implemented and measured to create meaningful, sustainable social change. Our focus is on the delivery of social impact across diverse domains — from grassroots level social enterprises to large-scale interventions aligned with the Sustainable Development Goals (SDGs). These will include but not be limited to:

Sustainable Development Goals (SDGs) – Track chair:��Associate Professor Ranjit Voola,��University of Sydney, ranjit.voola@sydney.edu.au
AI 4 Good – Bringing stakeholders together to harness AI’s potential to solve global challenges – Track chair: Professor Asish Sinha,�� a.sinha@business.uq.edu.au, and Associate Professor Ravi Pappu r.pappu@business.uq.edu.au , UQ Business school.
Donor Behaviour and Fundraising Dynamics – Track chair: Associate Professor Cassandra Chapman, UQ Business School,��c.chapman@business.uq.edu.au
Indigenous Economic Self Determination – Track chair: Associate Professor Sharlene Leroy-Dyer, Indigenous Business Hub, UQ Business School,��s.leroydyer@uq.edu.au
Tourism Impact: Metrics and Meaning – Track chair: Associate Professor Jie Wang, UQ Business School,��j.wang16@uq.edu.au
Social and Transformative Marketing – Track chairs: Assoc. Prof. Joesphine Previte & Dr Foluke Abigail Badejo, UQ Business School,��j.previte@business.uq.edu.au;��f.badejo@business.uq.edu.au
Social/Purpose-Driven Entrepreneurship and Impact Delivery – Track chairs: Dr Lance Newey & Dr Jonah Zankl, UQ Business School, ��l.newey@business.uq.edu.au;��j.zankl@business.uq.edu.au
Socially Conscious Business Practices – Track chairs: Dr Anne-Maree O’Rourke & Dr Cassandra France, UQ Business School
a.orourke@business.uq.edu.au;��c.france@business.uq.edu.au
Social Impact Measurement and Evaluation – Track chair: Associate Professor Jarrod Ormiston, University of Sydney,��jarrod.ormiston@sydney.edu.au

Through diverse perspectives and shared learning, the conference will critically examine how purposeful action across sectors can generate meaningful impact by influencing behaviours, shaping public narratives, redesigning services and systems, and mobilising communities towards collective wellbeing and inclusive growth.

We welcome original research, case studies, theoretical and conceptual frameworks, best practice reports and industry discussions that address the multifaceted aspects of social impact creation and assessment.

Important Dates

Abstract (max 500 words) submission deadline: 31 July 2026
Notification of acceptance: 30 September 2026
(early acceptance for early submission)
Early bird registration now open till: 10 October, 2026
(Practitioners/Academicians AUD 200; PhD Student AUD 50)
Conference Dates: 2-4 November, 2026

Abstract Submission and Registration

Abstract Submission Link:

Conference Registration:��

Conference Co-Chairs
, Co-Lead, Alliance for Social Impact
UQ Business School, j.weerawardena@business.edu.au��

, Co-Lead,��Alliance for Social Impact
UQ Business School, p.popkowski@business.uq.edu.au

The post Alliance for Social Impact appeared first on ��.

J Con Affairs

Charles Hofacker — Mon, 30 Mar 2026 12:28:08 +0000

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs

Panic‐Buying Behavior Is No More a Cosmetic Behavior: A Bibliometric Review and Future Research Agenda
—Shalini Sahni, Vikas Arya, D. El-Manstrly, Amee Agrawal, Smita M. Gaikwad, Rani Susmitha []

To What Extent Did Social Media Use Contribute to Financial Hardship During the COVID‐19 Pandemic?
—Abbey Bartosiak, Cäzilia Loibl, Haotian Zheng, Stephen Roll []

From Financial Exclusion to Collective Stability: Worker Cooperatives and Precarious Immigrant Workers’ Financial Capability
—Seon Mi Kim, Yunju Nam, Julie Birkenmaier, Cristian Cosey [Google Scholar]

Empowered or Overwhelmed? Wearable Health Technologies and Consumer Well‐Being in the Context of Consumer–Physician Interactions
—Brittany B. Beck, Mary P. Harrison, Ream Shoreibah, Mathew Joseph, Teri Grimmer []

Effectiveness of Sales Promotions on Vegetable Consumption Among Heterogeneous Consumer Groups: A Causal Forest Approach
—Yuting Liu, Jong Hoon Shin, Abdoul G. Sam []

Consumer Awareness in the Digital Age
—Devesh Raval []

The post J Con Affairs appeared first on ��.

Publishing in the BMBW Space

Charles Hofacker — Sun, 29 Mar 2026 04:48:14 +0000

INTEREST CATEGORY: MARKETING AND SOCIETY, DOCTORAL STUDENTS
POSTING TYPE: Events

Posted by: Rafaela Canova Davide

𝗔𝗠𝗔 𝗗𝗼𝗰𝗦𝗜𝗚 𝗪𝗲𝗯𝗶𝗻𝗮𝗿 | 𝗙𝗿𝗼𝗺 𝗜𝗻𝘀𝗶𝗴𝗵𝘁 𝘁𝗼 𝗜𝗺𝗽𝗮𝗰𝘁: 𝗣𝘂𝗯𝗹𝗶𝘀𝗵𝗶𝗻𝗴 𝗮𝗻𝗱 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵 𝗶𝗻 𝘁𝗵𝗲 𝗕𝗲𝘁𝘁𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗕𝗲𝘁𝘁𝗲𝗿 𝗪𝗼𝗿𝗹𝗱 (𝗕𝗠𝗕𝗪) 𝗦𝗽𝗮𝗰𝗲

Marketing plays a central role in shaping markets, institutions, and everyday life—yet much of its societal impact remains understudied.

The Better Marketing for a Better World initiative highlights this gap, and this webinar brings together leaders of the BMBW conversation to reflect on how doctoral students and��early-career scholars can engage consequential societal problems while advancing core marketing theory, rigor, and long-term scholarly impact.

𝗙𝗿𝗶𝗱𝗮𝘆, 𝗔𝗽𝗿𝗶𝗹 𝟭𝟬, 𝟮𝟬𝟮𝟱
𝟮–𝟯 𝗣𝗠 𝗘𝗧
𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗹𝗶𝗻𝗸:

𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝘄𝗲𝗯𝗶𝗻𝗮𝗿 𝘄𝗶𝗹𝗹 𝗰𝗼𝘃𝗲𝗿:

> How to identify meaningful societal-impact problems suitable for marketing research
> How to frame and execute rigorous research in the BMBW space
> How to position this work for publication, visibility, and long-term academic careers

𝗠𝗲𝗲𝘁 𝗢𝘂𝗿 𝗦𝗽𝗲𝗮𝗸𝗲𝗿𝘀:

Prof.

Whether you are exploring BMBW topics for the first time or actively working in this space, this webinar offers practical guidance, strategic insight, and inspiration for turning insight into impact.

Hosted by , supporting PhD students in their research journeys. For questions, reach out to our chair, , or the Vice Chair of Special Projects & Partnerships, .

The post Publishing in the BMBW Space appeared first on ��.

Marketing and Society Archives - ���������

��������� MASSIG Lifetime Achievement

��������� MASSIG Emerging Scholar

��������� MASSIG Doctoral Awards

J Bus Ethics

Social Marketing and Sustainable Futures

Thomas C. Kinnear/JPPM Award

J Con Policy

Alliance for Social Impact

J Con Affairs

Publishing in the BMBW Space

Marketing and Society Archives - ��

�� MASSIG Lifetime Achievement

�� MASSIG Emerging Scholar

�� MASSIG Doctoral Awards