Posted by: Michelle Kritselis

The ��������� Global Marketing SIG is pleased to announce that Peter Magnusson, Stan A. Westjohn, and Nancy J. Sirianni are the winners of the 2026 Excellence in Global Marketing Research Award for their article “Beyond Country Image Favorability: How Brand Positioning via Country Personality Stereotypes Enhances Brand Evaluations,” published in the Journal of International Business Studies (2019, 50(3), 318–338).

The selection committee recognized this article for its deep grounding in core international marketing theory and its remarkable ability to introduce a novel perspective within the country-of-origin research stream, a domain with a long and rich tradition of global marketing scholarship. Moving beyond a one-dimensional view of country image, the authors develop a theoretically rich framework that links brand positioning to country personality stereotypes, showing that congruence between the two enhances brand evaluations through perceived cultural authenticity. Their multi-method design, combining a field study with four lab experiments, provides compelling evidence and strong methodological rigor.

The article also highlights a particularly relevant boundary condition: in contexts marked by consumer animosity, brands may actually benefit from distancing themselves from home-country stereotypes, a finding that challenges conventional wisdom and carries clear implications for firms navigating today’s complex geopolitical landscape. The article’s citation impact extends well beyond the international marketing and international business literature into adjacent fields such as consumer psychology and neuroscience, further attesting to the significance and reach of this contribution.

The award will be presented at the 2026 ��������� Global Marketing Conference, scheduled for May 27-29 in Nice, France. See details here:

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Please join us in offering congratulations to Peter Magnusson, Stan A. Westjohn, and Nancy J. Sirianni for their outstanding contribution to the global marketing field!

Sincerely,

Goksel Yalcinkaya,
Chair, Global Marketing SIG

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Editorial

Multinationals’ solutions to Grand Challenges
—Alvaro Cuervo-Cazurra, Grazia D. Santangelo, Gerard George, Laszlo Tihanyi, Jonathan Doh, Lemma W. Senbet, Xufei Ma []

Global ecological dependence and multinationals’ climate innovation: the role of climate risk exposure and institutional conditions
—Aurora Genin, Juan Bu []

The global sourcing of green products
—Heather Berry, Jasmina Chauvin, Yuxi Lance Cheng, Narae Lee []

Gender wage discrimination and the attractiveness of foreign MNC subsidiaries as employers for women
—Wolfgang Sofka, Christoph Grimpe, Ulrich Kaiser []

Global investors, hidden suppliers: how institutions shape the impact of stock market liberalization programs on corporate responsibility
—Shipeng Yan, Wei Jiang, Yue Xu []

The data-based power of big-tech multinational enterprises
—Ke Rong, Ronaldo Parente, Ziliang Deng, Zhengyao Kang, Ram Mudambi, William Newburry []

Global meets local: community political ideology and Chinese cross-border M&As in the U.S.
—Yinuo Tang, Juan Bu, Danqing Wang, Weilei Shi []

Climate vulnerability and stock price crash risk worldwide
—Xiaoran Ni, Yi Si, Bohui Zhang []

Digital dampening and internationalization of digital firms
—Siddharth Natarajan, Qingwei Li, Seung Ho Park []

Book Review

The Helsinki internationalization process model: foundations and future agenda
—Ivo Zander

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Posted by: Michelle Kritselis

The 2026 Significant Contributions to Global Marketing Award is presented to V. Kumar in recognition of his exceptional and sustained impact on the global marketing field. Professor Kumar’s international marketing research record is remarkably extensive, encompassing 29 journal articles, four books, and eight case studies in the IM domain alone, all supported by extraordinarily high citation metrics. His contributions to cross-national diffusion modeling, global customer lifetime value, and global customer engagement have opened research streams that continue to shape how scholars and practitioners think about international marketing. The practical relevance of his work is equally notable, with major multinational firms adopting his frameworks and a consistent track record of publishing in outlets that bridge academia and practice.

Beyond his own scholarship, Professor Kumar has been a driving force in the global marketing community through editorial leadership, serving as Editor-in-Chief of the Journal of Marketing, Senior Consulting Editor at the Journal of International Business Studies, and Guest Co-Editor of special issues in the Journal of International Marketing, among other roles. His service to the ���������, including terms as Senior Vice President for Conferences and Research and Vice President of International Activities, and his frequent participation in ��������� Global Marketing SIG events further reflect his sustained commitment to the community.

As the author of multiple international marketing research textbooks and as a mentor who has guided over 40 doctoral students, many of whom now hold faculty positions and actively contribute to the international marketing domain, Professor Kumar’s influence is both deep and enduring.

The award will be presented at the 2026 ��������� Global Marketing Conference, scheduled for May 27-29 in Nice, France. See details here: .

The Global Marketing SIG thanks the selection committee for all their hard work in determining the winner and for everyone who nominated a very worthy slate of scholars for the award. Please join us in offering congratulations to V. Kumar for his outstanding contribution to the global marketing field.

Sincerely,

Goksel Yalcinkaya
Chair, Global Marketing SIG

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Posted by: Saeed Samiee

International Marketing Research Colloquium

The Academy of International Business is pleased to announce the second International Marketing Research Colloquium, tentatively planned for June 30th, 8:00am-10:30pm EDT, as a Pre-Conference event in conjunction with AIB’s Annual Conference in Manchester.

The event will feature current and former editors and associate editors of international marketing/business journals, and other active researchers who will collectively share decades of experience in international marketing scholarship, publication strategies, and challenges of publishing in the leading journals. Specifically, the goal of this Colloquium is to provide insights regarding the selection of timely, interesting, and relevant international marketing topics for research, manuscript positioning, theory and methodology considerations, manuscript preparation and submission, and nuances of addressing reviewer concerns, among other topics.

A key feature of the event is to provide author-attendees with in-person feedback in small roundtable discussions pertaining to papers submitted for inclusion in the Colloquium. All Sheth Foundation International Marketing Research Colloquium attendees are required to submit papers, whether complete, nearing completion, or work-in-progress. (For WIP projects, please submit a 5-page (max) summary, inclusive of key references, tables, and figures.) These may include manuscripts that you have submitted or plan to submit to this year’s AIB Conference or other (international) marketing conferences. Our aim is to offer insights from established international marketing scholars for each manuscript regardless of its stage of development.

We invite all researchers with an interest in international marketing to register for free and attend the Colloquium by submitting a manuscript for roundtable discussion and feedback by our international marketing editors. All scholars from Ph.D. students to senior faculty are welcome to attend and get feedback on their work.

Submission site:

The deadline for submission of papers for the Colloquium is May 15th, 2026.

For questions and additional information please contact:

Organizing Committee:

Ayşegül Özsomer, Editor, JIM
Kelly Hewett, Immediate Past EIC, JIM
Daekwan Kim, Senior Editor, IBR/Associate Editor, JIM
Gary Knight, Willamette University and AIB President
Peter Gabrielsson, University of Vaasa
Saeed Samiee (contact), Consulting Editor, JIBS (email: samiee@utulsa.edu)

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Guest editorial: Deglobalization challenges and global branding strategies
—Cheng Lu Wang; Jiaxun He []

Navigating culture mixing: a framework for global brand legitimacy in an era of deglobalization
—Qianying Huang; Zhuomin Shi; Claire Deng []

Understanding the effects of uncertainty on NPD speed: a temporal perspective
—Qing Ye; Ying Huang; Alexandra Ni; Fue Zeng ; Tianyang Lou []

Deglobalization and the emergence of confederated communities
—Claire Cardy ; Bianca Schmitz; Olaf Plötner; Johannes Habel []

Consumer cosmopolitan patriotism: the construct, measurement and managerial implications
—Jiaxun He; Jingyi Hu []

Cultural heritage branding in a deglobalized world: global brand resonance through local cultural events
—Jing Li; David Liu; Henry F. L. Chung; Qingji Fan []

Consumers’ brand attitudes in a deglobalized world: external threats boost attitudes toward local brands through emotional bonding
—Yu-ting Hu; Yongcheng Xin [Google Scholar]

Revisiting consumer ethnocentric tendency amid deglobalization: a political narrative perspective
—Kevin J. Zeng; Herbert Sima; Haksin Chan ; Morgan X. Yang; Wen Delong []

Consumer animosity and product perception: significance of perceived domestic alternatives during deglobalisation
—Han Yin; Eddy S. Fang; Treasa Kearney; Miranda Mirosa; Cangyu Jin []

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Posted by: Satyendra Singh

Call for Abstracts/Papers

10th 2026 Academy of Business and Emerging Markets (ABEM) Conference

on the theme

Unlocking emerging markets’ potential through innovation, technology and sustainability

during August 4-5, 2026

at Caucasus International University, Tbilisi, GEORGIA

Submission deadline: May 30, 2026

Caucasus International University and ABEM are pleased to invite papers, abstracts, cases, and proposals for special sessions on the above theme in the three broad areas, but not limited to Business, Government, and Community.

Debatable and controversial topics or methods are particularly invited.

Selected papers will be published in the Journal of the Academy of Business and Emerging Markets (JABEM) which is an Open Access, free, peer-reviewed Journal indexed in DOAJ, Ulrich, ERIH+…and archived in Library and Archive Canada.

Conference scope and details are available at

Contacts:

Dr Satyendra Singh, Conference Chair
University of Winnipeg, CANADA
s.singh@uwinnipeg.ca

Dr Tea Kasradze, Conference Co-Chair
Caucasus International University, GEORGIA
tea.kasradze@cic.edu.ge

Dr Darina Saxunova, Conference Co-Chair
Comenius University Bratislava, SLOVAKIA
darina.saxunova@fm.uniba.sk

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Reflections on the 2025 JIBS Decade Award: “Institutions and social entrepreneurship: The role of institutional voids, institutional support, and institutional configurations”
—Rosalie L. Tung []

Retrospective

Institutions and social entrepreneurship: a hierarchy of institutions to revisit institutional voids, support, and configurations
—Ute Stephan, Lorraine M. Uhlaner, Christopher Stride []

Commentary

Looking beyond institutional influences on social entrepreneurs: key issues and an agenda for future IB research on social venture impact
—A. Rebecca Reuber, Eileen Fischer []

Commentary

Reframing social entrepreneurship in IB: from institutional constraints to generative processes in Creation Theory
—Sharon A. Alvarez []

Innovate or litigate? The dual impacts of multimarket contacts on global competition
—Claudio Giachetti, Ergun Onoz, Tieying Yu []

Home-country egalitarianism and cross-border nonmarket strategy
—Jin Hyung Kim, Jordan I. Siegel []

Trapped in the MNE matrix: liminal identity at the local–corporate–global nexus
—Kieran M. Conroy, David G. Collings []

Third-country MNEs, trade wars, and competitive opportunities: a real-options perspective
—Hyewon Ma, Joseph A. Clougherty []

Book Review

Principles of sustainable business: frameworks for corporate action on the SDGs
—Elizabeth Wang, David Horan

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Posted by: Zafar U. Admed

Academy for Global Business Advancement’s (AGBA) 22nd Face-to-Face (in Person) World Congress

Conference Theme

Business and Entrepreneurship Development in a Globalized and Digitalized Era

July 2—4, 2026
Grand Millennium Hotel
Bukit Bintang, Kuala Lumpur
MALAYSIA
(Malaysia Truly Asia)

The main focus of AGBA is to provide an ongoing open global forum to discuss and analyze business and entrepreneurship development from different perspectives and viewpoints in order to improve understanding of underlying forces that (1) impact global developments and (2) shape the destiny of emerging countries such as UAE, Turkey, India, China, Thailand, Kenya, Indonesia, Malaysia, and Bahrain, etc. in the contemporary globalized economy. AGBA bridges geographic, cultural, disciplinary, and professional gaps by integrating different business disciplines while actively enhancing practitioner – academician interactions on a regional and global basis.

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Editorial

What Is International Marketing? A Look at the Present, the Future, and New Initiatives in JIM
—Ayşegül Özsomer []

Institutional Distances and International E-Commerce Firms’ Standardization of Online Offers and Services
—Adrian Schuetz and Bernhard Swoboda []

Insight Papers

Generative AI for Video Translation: Consumer Evaluation in International Markets
—Risqo Wahid, Jiseon Han, Nizar Fauzan and Heikki Karjaluoto []

Executive Insights in the Age of AI and Global Disruption: Navigating Change, Technology, and Strategy
—Gary Gregory, Yuli (Rita) Li and Vijay Solanki []

Research Curation

Marketplace Sovereignty Under Threat: A Research Curation on Marketplace Actors in Turbulent Times
— Gülen Sarial-Abi and Aulona Ulqinaku []

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Posted by: Madhu Viswanathan

Educators Workshop – Spring 2026 – Saturday, February 21st

9 – 10 a.m. U.S. Central (GMT Minus 6) Online via Zoom

Registration (Free But Required) Link: 

What is this workshop about?

Video Introduction:

To provide an introductory orientation by sharing content and methods with educators on the unique bottom-up approach to teaching Business for Good. The course covers a structured semester-long project focused on grand challenges and specifically understanding and designing a solution and a business plan for subsistence marketplaces while meeting the triple bottom line.

We have developed and delivered this course to thousands of students while overseeing hundreds of semester-long group projects. The broader bottom-up approach evolved through the subsistence marketplaces stream, pioneered at the University of Illinois, Urbana-Champaign and extended to Loyola Marymount University, Los Angeles. Educational experiences through this stream have reached almost a thousand students annually for the last 15 years and educational content is used by educators around the world.

Sample content at -https://www.subsistencemarketplaces.org/education.html

Why should I participate?

To learn about our unique bottom-up approach to teaching Business for good encompassing a semester long project

To learn about and get access to:

• cutting-edge bottom-up educational content developed in subsistence marketplaces, such as 360 videos, poverty simulations, Day-in-the-Life videos, image-based immersion exercises, etc.
• slide decks and all related course content
• structured project deliverables
• playable videos

To stimulate your thinking to create a learning assignment or experience, a module, a part of a course or an entire course

To learn about service-learning experiences through marketplace literacy

To accomplish any or all of the above

Who can apply for this workshop? How to sign up? Is there a fee? What can we expect as follow-up?

The workshop is free but registration is required by clicking .

All follow-up workshops will also be free. Depending on interest, we intend to follow-up with a longer workshop that helps participants as they use the material. We will also aim to develop forums to provide small group or individual support for those who wish to experiment with and/or adopt any part of our approach.

Our role is to be a resource for you as it relates to our content and methods.

Background Information on The Bottom-Up Approach to Subsistence Marketplaces

Since its origin, subsistence marketplace research has accumulated a substantial body of knowledge paralleling other approaches to poverty, such as the capabilities approach and base-of-the-pyramid research, providing unique and complementary insights. The term “subsistence marketplaces” was deliberately coined to reflect the need to study these marketplaces across resource and literacy barriers in their own right, beyond being new markets for companies. Unique to this stream of work is its bottom-up approach, which is reflected in the research, education, and practice that has taken shape. The symbiotic academic-social enterprise was pioneered at the University of Illinois, Urbana-Champaign and extended to Loyola Marymount University, Los Angeles, with the parallel social enterprise entitled the Marketplace Literacy Project (MLP). More information on the Subsistence Marketplaces Initiative can be found at

Background Information on DK Kim Foundation Business for Good Program

The D.K. Kim Foundation Business for Good Program, housed within the Institute for Business Ethics and Sustainability at LMU College of Business Administration, opens individuals’ minds to new ways of thinking about business, informed by our Jesuit and Marymount values and decades of pioneering research. The program aligns with the CBA mission “to advance knowledge and develop business leaders with moral courage and creative confidence to be a force for good in the global community.”

The Business for Good program focuses on subsistence marketplaces and designs business solutions for low-income communities around the globe. Rather than using a top-down approach, our program uses a unique bottom-up approach that intentionally centers on the individuals or communities at the micro-level. This approach is particularly valuable as we seek to understand contexts of poverty and how to directly engage those individuals at every stage of the business solution process.

The Business for Good program was established with a significant gift from the D.K. Kim Foundation to design and disseminate Business for Good learning experiences, thereby deepening the educational experience and increasing the program’s impact on communities around the globe.

Program Objectives

The D.K. Kim Foundation Business for Good Program is distinct and builds on our experience with three objectives:

1. Expand Business for Good learning experiences to LMU students, faculty, staff and other stakeholders.
2. Share our Business for Good approach with educators across the globe to impact education in developing and emerging economies.
3. Create global virtual platforms for youth and communities on Business for Good and marketplace literacy.

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