Contributions to Global Marketing
Introduction
The ÂÜÀòÉç¹ÙÍø's Global Marketing SIG has chosen V. Kumar for its 2026 Significant Contributions to Global Marketing Award
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: Awards
Posted by: Michelle Kritselis
The 2026 Significant Contributions to Global Marketing Award is presented to V. Kumar in recognition of his exceptional and sustained impact on the global marketing field. Professor Kumar’s international marketing research record is remarkably extensive, encompassing 29 journal articles, four books, and eight case studies in the IM domain alone, all supported by extraordinarily high citation metrics. His contributions to cross-national diffusion modeling, global customer lifetime value, and global customer engagement have opened research streams that continue to shape how scholars and practitioners think about international marketing. The practical relevance of his work is equally notable, with major multinational firms adopting his frameworks and a consistent track record of publishing in outlets that bridge academia and practice.
Beyond his own scholarship, Professor Kumar has been a driving force in the global marketing community through editorial leadership, serving as Editor-in-Chief of the Journal of Marketing, Senior Consulting Editor at the Journal of International Business Studies, and Guest Co-Editor of special issues in the Journal of International Marketing, among other roles. His service to the ÂÜÀòÉç¹ÙÍø, including terms as Senior Vice President for Conferences and Research and Vice President of International Activities, and his frequent participation in ÂÜÀòÉç¹ÙÍø Global Marketing SIG events further reflect his sustained commitment to the community.
As the author of multiple international marketing research textbooks and as a mentor who has guided over 40 doctoral students, many of whom now hold faculty positions and actively contribute to the international marketing domain, Professor Kumar’s influence is both deep and enduring.
The award will be presented at the 2026 ÂÜÀòÉç¹ÙÍø Global Marketing Conference, scheduled for May 27-29 in Nice, France. See details here: .
The Global Marketing SIG thanks the selection committee for all their hard work in determining the winner and for everyone who nominated a very worthy slate of scholars for the award. Please join us in offering congratulations to V. Kumar for his outstanding contribution to the global marketing field.
Sincerely,
Goksel Yalcinkaya
Chair, Global Marketing SIG