J Intl Mar
Introduction
Journal of International Marketing, 34(1)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Editorial
What Is International Marketing? A Look at the Present, the Future, and New Initiatives in JIM
—AyÅŸegül Özsomer []
Institutional Distances and International E-Commerce Firms’ Standardization of Online Offers and Services
—Adrian Schuetz and Bernhard Swoboda []
Insight Papers
Generative AI for Video Translation: Consumer Evaluation in International Markets
—Risqo Wahid, Jiseon Han, Nizar Fauzan and Heikki Karjaluoto []
Executive Insights in the Age of AI and Global Disruption: Navigating Change, Technology, and Strategy
—Gary Gregory, Yuli (Rita) Li and Vijay Solanki []
Research Curation
Marketplace Sovereignty Under Threat: A Research Curation on Marketplace Actors in Turbulent Times
— Gülen Sarial-Abi and Aulona Ulqinaku []