Intl Mar Rev
Introduction
International Marketing Review, 43(2)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Guest editorial: Deglobalization challenges and global branding strategies
—Cheng Lu Wang; Jiaxun He []
Navigating culture mixing: a framework for global brand legitimacy in an era of deglobalization
—Qianying Huang; Zhuomin Shi; Claire Deng []
Understanding the effects of uncertainty on NPD speed: a temporal perspective
—Qing Ye; Ying Huang; Alexandra Ni; Fue Zeng ; Tianyang Lou []
Deglobalization and the emergence of confederated communities
—Claire Cardy ; Bianca Schmitz; Olaf Plötner; Johannes Habel []
Consumer cosmopolitan patriotism: the construct, measurement and managerial implications
—Jiaxun He; Jingyi Hu []
Cultural heritage branding in a deglobalized world: global brand resonance through local cultural events
—Jing Li; David Liu; Henry F. L. Chung; Qingji Fan []
Consumers’ brand attitudes in a deglobalized world: external threats boost attitudes toward local brands through emotional bonding
—Yu-ting Hu; Yongcheng Xin [Google Scholar]
Revisiting consumer ethnocentric tendency amid deglobalization: a political narrative perspective
—Kevin J. Zeng; Herbert Sima; Haksin Chan ; Morgan X. Yang; Wen Delong []
Consumer animosity and product perception: significance of perceived domestic alternatives during deglobalisation
—Han Yin; Eddy S. Fang; Treasa Kearney; Miranda Mirosa; Cangyu Jin []