Posted by: Fabbian Eggers

Global Research Conference on Marketing and Entrepreneurship and JPIM PDW, University of Canterbury, New Zealand, July 28-August 1, 2026

sponsored by the 蹤獲扦夥厙 Entrepreneurial Marketing SIG

蹤獲扦夥厙 EM SIG Doctoral Consortium July 29, main conference July 30-31, Journal of Product Innovation Management Paper Development Workshop August 1, Priority will be given to GRCME attendees!

Two-page abstract submissions are due March 1, 2026. Authors will be notified around April 1st, 2026.

Please send to fabian.eggers@menlo.edu

For more info (call for papers, submission requirements, JPIM PDW ���) go to our conference website:

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Posted by: Fabian Eggers

JPIM PDW, Christchurch, New Zealand, August 1 ���Entrepreneurial marketing and innovation in turbulent environments���

The Journal of Product Innovation Management is hosting a paper development workshop in conjunction with the Global Research Conference on Marketing and Entrepreneurship

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The full day workshop will take place at the University of Canterbury, in Christchurch, New Zealand on August 1.

More info about the workshop, including submission deadlines and procedures can be found here:

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Enhancing legitimacy through network attention: a guide for nascent entrepreneurs and start-ups
—Tayyab Amjad [] []

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Posted by: Susan Wei

Call for Nominations: 2026 Gerald E. Hills Best Paper Award

The 蹤獲扦夥厙 Entrepreneurial Marketing SIG invites nominations for the 2026 Gerald E. Hills Best Paper Award, an honor that recognizes outstanding contributions to the interface of marketing and entrepreneurship.

泭蹤獲扦夥厙t the Award

Named in honor of Gerald E. Hills, a pioneer in entrepreneurial marketing and opportunity recognition, this award highlights significant scholarly contributions to the field. The award is presented annually during the泭泭(GRCME), after the 蹤獲扦夥厙 Summer Academic Conference.

Award Criteria

The award is presented to the author(s) of a paper published in the previous 10 years in any refereed publication, making a substantial impact on marketing/entrepreneurship interface research. Scholars from across the globe are encouraged to submit nominations, reflecting the award’s commitment to recognizing diverse, high-impact contributions worldwide.

Recent Award Winners

• 2025: Yang, M & Gabrielsson, P. (2017). Industrial Marketing Management, 64, 147���160.

• 2024:泭Whalen, P., Uslay, C., Pascal, V., Omura, G., McAuley, A., Kasouf, C., Jones, R., Hultman, C. M., Hills, G. E., Hansen, D., Gilmore, A., Giglierano, J., Eggers, F., & Deacon, J. (2016).泭.泭Journal of Strategic Marketing, 24(1), 5���19.
• 2023:泭Liu, G., Eng, T.-Y., & Takeda, S. (2015).泭.泭Entrepreneurship Theory and Practice, 39(2), 267���298.
• 2022:泭Sullivan Mort, G., Weerawardena, J., & Liesch, P. (2012).泭.泭European Journal of Marketing, 46(3/4), 542���561.
• 2021:泭Homburg, C., Hahn, A., Bornemann, T., & Sandner, P. (2014).泭.泭Journal of Marketing Research, 51(5), 625���644.

泭For a full list of past winners, please visit泭our website: .

泭Nomination Deadline: May 15, 2026

Nominations (including self-nominations) must include a one-page statement of endorsement. Please email your submission to:

• Stern Neill (蹤獲扦夥厙 EM SIG Chair):泭sneill@calpoly.edu
• Susan Wei (VC Research):泭susanwei.yinghong@gmail.com

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Posted by: Susan Wei

Entrepreneurial Marketing SIG: Call for Special Session Submissions

2026 Summer 蹤獲扦夥厙 Conference ��� Denver, CO | July 24���26, 2026

The Entrepreneurial Marketing SIG invites submissions for a special session at the 2026 Summer 蹤獲扦夥厙 Conference.

Submission Deadline: January 15, 2026

This session seeks to advance understanding of how marketing operates entrepreneurially���whether in new ventures, SMEs, international and born-global firms, digital and creative industries, social enterprises, or entrepreneurial initiatives within established organizations.

We welcome conceptual, empirical, and methodological contributions that explore entrepreneurial marketing through approaches such as effectuation, bricolage, experimentation, and other adaptive decision-making logics.

Our goal is to foster a vibrant dialogue among scholars who view marketing as a driver of innovation, creativity, and boundary-spanning action, bridging theory and practice across diverse entrepreneurial contexts.

Suggested Topics

Submissions may address, but are not limited to, the following areas:

Technology and Digital Transformation

• AI applications in entrepreneurial marketing
• Digital technologies and social media
• Services, big data, and analytics
• Innovation and technology-driven marketing

Crisis and Societal Impact

• Entrepreneurial marketing in crises (pandemics, disasters, financial shocks)
• Social entrepreneurship and marketing
• Sustainability, social justice, and marketing ethics
• Societal costs and benefits of entrepreneurial marketing

Stakeholders and Ecosystems

• Multi-stakeholder perspectives on entrepreneurial marketing
• Entrepreneurial marketing in ecosystems
• Networks and relationship-building

Organizational and Managerial Perspectives

• Designing and managing entrepreneurial marketing
• Cross-functional and managerial implications
• Entrepreneurial marketing processes within firms
• Competitive intensity and marketing���s entrepreneurial role
• Effectuation and entrepreneurial marketing

Enterprise Contexts

• Non-profit organizations
• Family businesses, small businesses, and new ventures

Value and Strategy

• Entrepreneurial marketing in value creation and appropriation

Submission Guidelines

• Abstract length: 2���4 pages, including Abstract, Background/Introduction, Research Objective, Method, Results, and Conclusions.
• Format: Single-spaced, Times New Roman or Calibri, 12 pt. font, 1-inch margins. Include all exhibits, tables, and references.
• Author details: Provide name, affiliation, and contact information (address, email, phone) for each author.

Accepted papers will be curated into thematic clusters to create a well-integrated special session. Notification of acceptance will be sent by the泭end of January 2026.

Important Notes

1. Submission implies that at least one author will register and present at the 2026 Summer 蹤獲扦夥厙 Conference.
2. Papers included in the special session will not be published in the official 蹤獲扦夥厙 proceedings.
3. Please send all submissions and inquiries to: Susan Wei ��� susanwei.yinghong@gmail.com

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Posted by: Fabbian Eggers

Global Research Conference on Marketing and Entrepreneurship and JPIM PDW, University of Canterbury, New Zealand, July 28-August 1, 2026

sponsored by the 蹤獲扦夥厙 Entrepreneurial Marketing SIG

蹤獲扦夥厙 EM SIG Doctoral Consortium July 29, main conference July 30-31, Journal of Product Innovation Management Paper Development Workshop August 1, Priority will be given to GRCME attendees!

Two-page abstract submissions are due March 1, 2026. Authors will be notified around April 1st, 2026.

Please send to fabian.eggers@menlo.edu

For more info (call for papers, submission requirements, JPIM PDW ���) go to our conference website:

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Editorial: The legacy of Professor Rosalind Jones��� contributions to the entrepreneurial marketing field
—James M. Crick; Elizabeth M. Heyworth-Thomas; Dave Crick; Sussie Morrish; Jonathan H. Deacon … []

The integration of entrepreneurial marketing processes and controls
—Stern Neill; Li Dang []

Examining the role of monetary incentives and tie strength in mediating satisfaction and word of mouth in multilevel marketing companies: an entrepreneurial marketing perspective
—Sebastian Robledo; Diana-Carolina Gil-Silva ; Eduardo-Jose Villegas-Jaramillo; Carlos Osorio []

Decoding backers��� pledging decisions with incomplete information in reward-based crowdfunding
—KwangWook Gang; Jung Yoon Jang; Hoon S. Cha; Ilyoo B. Hong []

Effects of household characteristics on low-income family businesses: evidence from India
—Saravana Jaikumar; Madhubalan Viswanathan; Shantanu Dutta ; Arun Sreekumar []

Relying on what they know: marketing communication tools and female entrepreneurs in developing countries
—Bede Akorige Atarah; Anthony Sumnaya Kumasey; Patience Obeng Ahwireng ; Bylon Abeeku Bamfo []

The entrepreneurial intention-action gap and psychological capital components: insights from social and commercial entrepreneurs
—Mapitso Malaku; Melodi Botha []

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Posted by: Susan Wei

蹤獲扦夥厙 Entrepreneurial Marketing SIG
2025 Gerald E. Hills Best Paper Award

The Gerald E. Hills Best Paper on Entrepreneurial Marketing recognizes research with significant and lasting impact at the marketing/entrepreneurship interface.

We are delighted to announce this year���s winners:

Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective

Man Yang, Hanken School of Economics

Peter Gabrielsson, University of Vaasa

Industrial Marketing Management泭(2017), 64, 147���160

This paper advances understanding of entrepreneurial marketing in high-tech international B2B ventures, offering a dynamic framework showing how entrepreneurs alternate between effectual and causal approaches to decision-making under uncertainty.

2025 Selection Committee

Yinghong Susan Wei (Chair), Texas A&M International University
Stern Neill, California Polytechnic State University
Maija Renko, Aalto University

Full list of past winners:泭

Nominations for 2026 are due May 15, 2026
Send up to two nominated articles (self-nominations accepted) with a one-page endorsement to:

Stern Neill ���泭sneill@calpoly.edu
Susan Wei ���泭susanwei.yinghong@gmail.com

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Posted by: Fabian Eggers

Don Peppers and Steve Blank join GRCME 2025 ��� registration now open

Marketing and entrepreneurship legends Don Peppers (���The One-to-One Future���) and Steve Blank (���Lean Launchpad���) agreed to give a joint fireside chat at this year���s Global Research Conference on Marketing and Entrepreneurship at Santa Clara University, Santa Clara, CA, August 4-6.

GRCME is sponsored by the 蹤獲扦夥厙 and has been at the forefront of entrepreneurial marketing research for almost 40 years.

More info about the conference and the registration link can be found at

.

The early bird rate expires May 15.

In case you have any questions, please feel free to reach out to fabian.eggers@menlo.edu.

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Posted by: Fabian Eggers

Global Research Conference on Marketing and Entrepreneurship Santa Clara University/Silicon Valley

Leavey School of Business, Santa Clara, CA, August 4-6, 2025 (hybrid format)

sponsored by the 蹤獲扦夥厙 Entrepreneurial Marketing SIG

蹤獲扦夥厙 EM SIG Doctoral Consortium August 4, main conference August 5-6

Two-page abstract submissions are due March 1, 2025. Authors will be notified around April 1st, 2025.

Please send to泭fabian.eggers@menlo.edu

For more info (call for papers, submission requirements,泭���) go to our conference website:泭

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