ÂÜÀòÉç¹ÙÍø

INTEREST CATEGORY: ENTREPRENEURIAL
POSTING TYPE: Revisits

Posted by: Susan Wei

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Entrepreneurial Marketing SIG: Call for Special Session Submissions

2026 Summer ÂÜÀòÉç¹ÙÍø Conference – Denver, CO | July 24–26, 2026

The Entrepreneurial Marketing SIG invites submissions for a special session at the 2026 Summer ÂÜÀòÉç¹ÙÍø Conference.

Submission Deadline: January 15, 2026

This session seeks to advance understanding of how marketing operates entrepreneurially—whether in new ventures, SMEs, international and born-global firms, digital and creative industries, social enterprises, or entrepreneurial initiatives within established organizations.

We welcome conceptual, empirical, and methodological contributions that explore entrepreneurial marketing through approaches such as effectuation, bricolage, experimentation, and other adaptive decision-making logics.

Our goal is to foster a vibrant dialogue among scholars who view marketing as a driver of innovation, creativity, and boundary-spanning action, bridging theory and practice across diverse entrepreneurial contexts.

Suggested Topics

Submissions may address, but are not limited to, the following areas:

Technology and Digital Transformation

• AI applications in entrepreneurial marketing
• Digital technologies and social media
• Services, big data, and analytics
• Innovation and technology-driven marketing

Crisis and Societal Impact

• Entrepreneurial marketing in crises (pandemics, disasters, financial shocks)
• Social entrepreneurship and marketing
• Sustainability, social justice, and marketing ethics
• Societal costs and benefits of entrepreneurial marketing

Stakeholders and Ecosystems

• Multi-stakeholder perspectives on entrepreneurial marketing
• Entrepreneurial marketing in ecosystems
• Networks and relationship-building

Organizational and Managerial Perspectives

• Designing and managing entrepreneurial marketing
• Cross-functional and managerial implications
• Entrepreneurial marketing processes within firms
• Competitive intensity and marketing’s entrepreneurial role
• Effectuation and entrepreneurial marketing

Enterprise Contexts

• Non-profit organizations
• Family businesses, small businesses, and new ventures

Value and Strategy

• Entrepreneurial marketing in value creation and appropriation

Submission Guidelines

• Abstract length: 2–4 pages, including Abstract, Background/Introduction, Research Objective, Method, Results, and Conclusions.
• Format: Single-spaced, Times New Roman or Calibri, 12 pt. font, 1-inch margins. Include all exhibits, tables, and references.
• Author details: Provide name, affiliation, and contact information (address, email, phone) for each author.

Accepted papers will be curated into thematic clusters to create a well-integrated special session. Notification of acceptance will be sent by the end of January 2026.

Important Notes

1. Submission implies that at least one author will register and present at the 2026 Summer ÂÜÀòÉç¹ÙÍø Conference.
2. Papers included in the special session will not be published in the official ÂÜÀòÉç¹ÙÍø proceedings.
3. Please send all submissions and inquiries to: Susan Wei – susanwei.yinghong@gmail.com