Gerald E. Hills Best Paper Award
Introduction
Man Yang and Peter Gabrielsson have won this award from the ÂÜÀòÉç¹ÙÍø's Entrepreneurial Marketing SIG
INTEREST CATEGORY: ENTREPRENEURIAL
POSTING TYPE: Awards
Posted by: Susan Wei
ÂÜÀòÉç¹ÙÍø Entrepreneurial Marketing SIG
2025 Gerald E. Hills Best Paper Award
The Gerald E. Hills Best Paper on Entrepreneurial Marketing recognizes research with significant and lasting impact at the marketing/entrepreneurship interface.
We are delighted to announce this year’s winners:
Entrepreneurial marketing of international high-tech business-to-business new ventures: A decision-making process perspective
Man Yang, Hanken School of Economics
Peter Gabrielsson, University of Vaasa
Industrial Marketing Management (2017), 64, 147–160
This paper advances understanding of entrepreneurial marketing in high-tech international B2B ventures, offering a dynamic framework showing how entrepreneurs alternate between effectual and causal approaches to decision-making under uncertainty.
2025 Selection Committee
Yinghong Susan Wei (Chair), Texas A&M International University
Stern Neill, California Polytechnic State University
Maija Renko, Aalto University
Full list of past winners:Â
Nominations for 2026 are due May 15, 2026
Send up to two nominated articles (self-nominations accepted) with a one-page endorsement to:
Stern Neill – sneill@calpoly.edu
Susan Wei – susanwei.yinghong@gmail.com