J Res Mar Entrepreneurship
Introduction
Journal of Research in Marketing and Entrepreneurship, 27(3)
INTEREST CATEGORY: ENTREPRENEURIAL
POSTING TYPE: TOCs
Editorial: The legacy of Professor Rosalind Jones’ contributions to the entrepreneurial marketing field
—James M. Crick; Elizabeth M. Heyworth-Thomas; Dave Crick; Sussie Morrish; Jonathan H. Deacon … []
The integration of entrepreneurial marketing processes and controls
—Stern Neill; Li Dang []
Examining the role of monetary incentives and tie strength in mediating satisfaction and word of mouth in multilevel marketing companies: an entrepreneurial marketing perspective
—Sebastian Robledo; Diana-Carolina Gil-Silva ; Eduardo-Jose Villegas-Jaramillo; Carlos Osorio []
Decoding backers’ pledging decisions with incomplete information in reward-based crowdfunding
—KwangWook Gang; Jung Yoon Jang; Hoon S. Cha; Ilyoo B. Hong []
Effects of household characteristics on low-income family businesses: evidence from India
—Saravana Jaikumar; Madhubalan Viswanathan; Shantanu Dutta ; Arun Sreekumar []
Relying on what they know: marketing communication tools and female entrepreneurs in developing countries
—Bede Akorige Atarah; Anthony Sumnaya Kumasey; Patience Obeng Ahwireng ; Bylon Abeeku Bamfo []
The entrepreneurial intention-action gap and psychological capital components: insights from social and commercial entrepreneurs
—Mapitso Malaku; Melodi Botha []