EDITORIAL

Robert S. Wyer, Jr. 1935–2026
—Sharon Shavitt, Alison Jing Xu, Dov Cohen, Norbert Schwarz, Galen Bodenhausen []

The politics of impact: How political ideology shapes perceptions of the environmental impact of individual actions
—Aylin Cakanlar, Katherine White, Remi Trudel []

The situational Samaritan: How group reputation threat shapes reparatory behavior
—Julia Von Schuckmann, Lucia S. G. Barros, Grant E. Donnelly, Marco Bertini []

From kurtas to crop tops: A theory of postliminal self‐transformation
—Tanuka Ghoshal, Russell W. Belk []

All for one or one for all? How power states affect consumer giving across charities
—Mina Kwon, Katina Kulow, Michael J. Barone, Joseph Neary []

The nonlinear effect of consumer embarrassment on avoidance: A meta‐analysis
—Alexander H. Ziegler, John Peloza, Leslie H. Vincent []

Stratified consumer activism: How socioeconomic status shapes boycott participation
—Yan Vieites, Daniel Fernandes, Debora V. Thompson []

Patience as a pathway to optimal consumer experience and behavior
—Kate Sweeny []

From decision patience to process patience: A decision–process integration of the choice to wait and the experience of waiting
—Selin A. Malkoc []

Impatience for negative experiences
—David J. Hardisty []

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Downward spiral: Police-threat associations and perceptions of aggression during arrests are mutually reinforcing
—Olivett, Vincenzo J.; Stults, Madeleine; March, David S. []

Investigating the conditional effects of action versus inaction decisions on regret
—Contractor, Sunil H. []

What we owe to ourselves: Investigating people’s sense of obligations to the self
—Soter, Laura K.; Gelman, Susan A.; Yang, Fan []

Clarifying the diploma divide: The growing importance of higher education for political identity
—Prinzing, Michael; Vazquez, Michael []

Political plausible deniability: Political difference can divert attributions of socially unacceptable bias
—Solomon, Brittany C.; Waldfogel, Hannah B.; Hall, Matthew E. K. []

Confront in public, validate in private: Effective male allyship responses to sexist remarks
—Huang, Hsuan-Che (Brad); Evans, Jonathan B. []

Stable profiles of contact and prejudice: Few people report co-occurring increases in intergroup contact and decreases in prejudice over time
—O’Donnell, Alexander W.; Friehs, Maria-Therese; Kotzur, Patrick F.; Nitschinsk, Lewis; Lizzio-Wilson, Morgana; Sibley, Chris G.; Barlow, Fiona Kate []

Individual differences in risk preference: Selection and socialization effects
—Liu, Yunrui; Richter, David; Mata, Rui []

Cultural differences in the Personality Triad: The interplay of personality traits, situation characteristics, and behavioral states around the world
—Kuper, Niclas; Gardiner, Gwendolyn; Baranski, Erica; Funder, David C.; Rauthmann, John F. []

Linking temperament and personality traits from late childhood to adulthood by examining continuity, stability, and change
—Ringwald, Whitney R.; Lawson, Katherine M.; Kaurin, Aleksandra; Robins, Richard W. []

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Misogynous messages in the media increase hostility to women: Evidence from a meta-analysis of 257 experimental and nonexperimental studies
—Nater, Christa; Felber, Lilly; Lüke, Ronja; Eagly, Alice H.; Greitemeyer, Tobias; Miller, David I.; Dorrough, Angela R. []

Effort-based decision making in psychopathology: A transdiagnostic multilevel meta-analysis and systematic review of behavioral patterns and mechanisms underlying amotivational psychopathology
—Pillny, Matthias; Renz, Katharina E.; Hay, Alina; Fulford, Daniel; Lincoln, Tania M.; Barch, Deanna M.; Gold, James M.; Kaiser, Stefan []

On the mechanisms of intervention effect fade-out: A meta-analytic review of interventions targeting at-risk students’ achievement
—Dietrichson, Jens; Bhatnagar, Roopali; Filges, Trine; Vembye, Mikkel Helding []

Interstimulus interval effects on habituation: A systematic review with theoretical implications
—Becerra, Sebastián A.; Pinto, Jorge A.; Jorquera, Orlando E.; Matamala, Pablo D.; Ramírez, Claudio C.; Vogel, Edgar H. []

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Posted by: Andrea Vocino

Dear Colleagues,

We invite submissions to a Special Issue of Psychology & Marketing����on the following theme:

Trust, Authenticity, and Consumer Agency in AI-Mediated Omnichannel and Phygital Experiences

Guest Editors:��Andrea Vocino (Deakin University) Marta Massi (Athabasca University) and Sandro Castaldo (Università Bocconi)

OVERVIEW

The proliferation of AI-driven technologies across omnichannel and phygital retail environments raises fundamental questions about how consumers experience, interpret, and respond to algorithmically mediated interactions. This Special Issue seeks theoretically grounded and empirically rigorous work that advances understanding of trust, authenticity, and consumer agency in these emerging contexts.

TOPICS OF INTEREST��include, but are not restricted to:

• Trust formation, calibration, repair, and withdrawal in AI-mediated consumer-brand interactions across channels and touchpoints.
• Consumer judgments of authenticity in AI-generated content, recommendations, service encounters, and brand communications.
• Trust transfer between human employees, algorithmic agents, platforms, and brands in omnichannel and phygital journeys.
• Consumer agency, autonomy, control, and reactance in algorithmically curated or automated marketing environments.
• Psychological and design cues (e.g., disclosure, explainability, transparency, anthropomorphism) that affect trust and authenticity perceptions.
• Comparative consumer responses to human, AI, and hybrid service provision in retail, hospitality, health, education, and luxury contexts.
• Mechanisms of resistance, acceptance, and adaptation to AI across different risk levels, involvement levels, and product categories.
• Cross-cultural, generational, and demographic differences in responses to AI-mediated marketing and phygital experiences.
• Measurement development and validation for trust, authenticity, agency, and related constructs in AI-enabled consumer settings.
• Conceptual integrations linking consumer psychology, service systems, and digital platform research in AI-mediated markets.

We welcome a range of theoretical perspectives and empirical methodologies, including experimental, survey-based, qualitative, computational, and mixed-methods approaches.

KEY INFORMATION

Submission Deadline: 31 January 2027 Journal: Psychology & Marketing��(Wiley) Full Call for Papers:

Submissions should follow the author guidelines of Psychology & Marketing��and be submitted directly through the journal’s ScholarOne portal, selecting the Special Issue designation at submission.

We encourage you to share this call with colleagues and doctoral students whose work intersects with consumer psychology, digital marketing, and AI. Enquiries may be directed to the guest editors.

With best wishes,

Andrea Vocino, Associate Professor of Marketing (Deakin University)
Marta Massi, Associate Professor (Athabasca University)
Sandro Castaldo, Professor of Marketing (Università Bocconi)

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Mystery That Sells: Using Uncertainty to Spark Sustainable Consumption
—Shubham Mall, Preeti Narwal, Madhurima Deb []

No App, No Entry: Conceptualizing Digital Technology Captivity in Service Access
—Carolyn Wilson-Nash, Rob Angell, Yuanming Qiu, Ismini Pavlopoulou, Dimitrios Kolyperas []

Fix‐Me or Grow‐Me? Implicit Mindsets Shape Educational Product Preferences
—Zijian Zhu, Hao Sun, Congsi Guo []

Perceptions of Dehumanized Impoverished Consumers
—Gia Nardini, Ronald Paul Hill, Anu Mitra []

When Will I Be Reciprocated? Temporal Frame Shapes Consumer Responses to Cause‐Related Marketing
—Jingshu Yang, Jin Sun []

Can AI Models Be Used to Generate High‐Quality Pictorial Stimuli for Consumer Behavior Change Interventions?
—Qingqing Chen, Danyelle Greene, Yanzhao Liang, Marius Portmann, Sara Dolnicar []

High Cost, High Cause: Understanding Willingness to Pay a Premium Price for Sustainable Luxury
—Xiaoyu Zhang, Eugene Cheng-Xi Aw, Ian Phau []

Contours of Trust: The Power of Shape in Sustainability Labels
—Carmela Donato, Feray Adıgüzel []

Optimizing Monetization Strategies for Generative AI Firms: Implications for Search Engagement
—Veronica Rosendo-Rios, Paurav Shukla []

Don’t You Know That You’re Toxic? How Influencer‐Driven Misinformation Fuels Online Toxicity
—Giandomenico Di Domenico, Federico Mangió, Denitsa Dineva [Google Scholar]

Taking Pride in Vegan Consumption: A Construal Level Theory Account of Ad Message Appeal and Future Self Connectedness
—Mona Safizadeh, Atefeh Yazdanparast, Reto Felix []

Humor Heals: Examining Meme Tone and Victim Framing in Donation‐Driven Content
—Minseong Kim, Ahmet Koksal []

Digital Cognition in Predictive Marketing Personalization: A Conceptual Framework
—Jose Ramon Saura, Vanessa Ratten, Veljko Jeremic []

Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations
—Kosuke Motoki, Sayo Iseki, Abhishek Pathak []

An Integrative Framework and Research Agenda for Diversity, Equity, and Inclusion in AI‐Driven Marketing
—Darius-Aurel Frank, Raphaela Bruckdorfer, Lina Fogt Jacobsen, Yi Li, Tobias Otterbring []

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Consumers’ Mental Representation of Expenditures: Implications for Spending and Savings Decisions
—Lin Fei, Daniel M Bartels, Walter W Zhang []

The Robin Hood Effect in Transgressions Against Firms: How Political Ideology Shapes Consumer Justifications
—Jason D Lin, Anat Keinan, Hannah H Chang, Donald R Lehmann []

AI Companions Reduce Loneliness
—Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet Kaan Uğuralp, Stefano Puntoni []

From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)
—Júlio C Leandro and Delane Botelho []

Kinesthetic Properties of Response Scales Yield Different Judgments
—Melanie S Brucks and Jonathan Levav []

The Scale Orientation Effect: How the Spatial and Magnitude Orientations of Scales Shape Survey Responses
—Ellie J Kyung, Manoj Thomas, Aradhna Krishna []

Does Using a Pink Product Increase Men’s Support for Women? How Product Usage Influences Perspective-Taking
—Suntong Qi and Hao Shen []

The Color of Status: Color Saturation, Brand Heritage, and Perceived Status of Luxury Brands
—Xinyue Zhou, Chunqu Xiao, Sunyee Yoon, Hong Zhu []

Fast Fashion Consumption Signals Low Self-Control
—Yunhui Huang, Ke Zhang, Xiaoyan Deng, Qiang Zhang []

How to Sustain Sustainable Practices? The Journey Toward Zero Waste Lifestyle
—Fanny Reniou, Elisa Robert-Monnot, Cristel Antonia Russell []

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Talking about what we support versus oppose affects others’ openness to our views
—Catapano, Rhia; Tormala, Zakary L. []

Observers (and transgressors) prefer creative punishments
—Kundro, Timothy G.; Affinito, Salvatore J.; Rodriguez-Mincey, Daniela []

Self-essentialism underlies social projection to unfamiliar similar others
—Chu, Charles; Needy, Lydia; Schlegel, Rebecca []

Truth over falsehood: Experimental evidence on what persuades and spreads
—Fay, Nicolas; Ransom, Keith J.; Walker, Bradley; Howe, Piers D. L.; Perfors, Andrew; Kashima, Yoshihisa []

Goal harmony
—Wang, Jiabi; Fishbach, Ayelet []

The interpersonal consequences of community gatekeeping
—Weingarten, Evan; Gershon, Rachel; Bhattacharjee, Amit []

Overestimating the social costs of political belief change
—Spelman, Trevor; Elnakouri, Abdo; Kteily, Nour; Finkel, Eli J. []

‘Me in a nutshell’: Exploring the content and properties of central traits
—Long, Elizabeth U.; Elsaadawy, Norhan; Carlson, Erika N.; Fournier, Marc A. [Google Scholar]

Personality and mortality risk: A systematic review and meta-analysis of longitudinal data
—McGeehan, Máire; Sutin, Angelina R.; Gallagher, Stephen; Terracciano, Antonio; Turiano, Nicholas A.; Ahern, Elayne; Kirwan, Emma M.; Luchetti, Martina; Graham, Eileen K.; O’Súilleabháin, Páraic S. []

Personality trait change in three sub-Saharan countries: Normative development and life events
—Haehner, Peter; Naudé, Luzelle; Hopwood, Christopher J.; Shirima, Catherine M.; Laher, Sumaya; Shino, Elizabeth N.; Asatsa, Stephen; Florence, Maria; Adonis, Tracey-Ann; Bleidorn, Wiebke; Thalmayer, Amber G. []

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Posted by: James Ellis

AI in Aesthetic Design

��Journal of the Association for Consumer Research Call for Papers

AI in Aesthetic Design

Issue Editors: Barbara E. Kahn, Henrik Hagtvedt, and Martin Reimann

Design is one of the most powerful levers in marketing. The aesthetics of products and packages, a brand’s visual systems, advertising and social messaging, digital interfaces, and retail interiors shape perceptions and subsequently behavior. Specifically, aesthetic or design strategies can influence what consumers notice, how they interpret information, and what they buy. At the same time, generative AI—particularly text‑to‑image AI—is rapidly transforming how design happens in practice, as well as the aesthetics that result from this process. Today, marketers and consumers can quickly generate and refine large numbers of design alternatives by adjusting prompts and constraints such as style, brand guidelines, or reference images. This special issue invites diverse theoretical and empirical work on how generative AI is transforming the creation, circulation, and interpretation of design and aesthetics in consumer contexts.

For a list of submission ideas, related events and editor bios, please see the call for papers:

Editorial Timeline

• Pre-submission webinar: September 1, 2027
• ACR Pre-Conference Symposium: October 28-30, 2027, Anaheim, California
• Submission portal opens: November 1, 2027
• First submission deadline: January 1, 2028
• Final decisions: December 1, 2028
• Publication: April 2029

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Posted by: Rajiv Vaidyanathan

Conference overview

The Asia-Pacific ACR 2027 Conference will convene in Mumbai, India — a dynamic crossroads of cultures, commerce, and ideas. The theme, ‘Consumer Research for Societal Impact’, underscores ACR’s commitment to advancing scholarship that deepens understanding of consumer behavior and delivers meaningful benefits to individuals, organizations, and society. The conference will bring together scholars, practitioners, and policymakers to explore how consumer insights can address today’s pressing challenges – from sustainability and health to digital transformation, wise innovation, and financial well-being.

Conference objectives

• Advance Consumer Research for Good��– Highlight work that contributes to consumer and societal well-being, responsible marketing, and positive impact.
• Build Regional and Global Connections��– Strengthen academic and professional collaboration within Asia-Pacific and with the global consumer research community.
• Bridge Academia, Practice, and Policy��– Facilitate dialogue between scholars, practitioners, and policymakers to apply consumer insights for societal benefit.
• Showcase Asia-Pacific Perspectives��– Encourage research that reflects the region’s markets, challenges, and opportunities.

There are three ways to participate.

1. For all authors of scholarly work: Submit a Competitive Paper (CP). All accepted papers will be scheduled for presentations.
2. For doctoral students and their collaborators: Instead of a traditional doctoral symposium, we are offering an innovative initiative called Collaborative Research Initiative (CRI) to better support the transition of early-stage research into publishable work.
3. For scholars interested in subsistence marketplaces: We are offering an immersive pre-conference focused on bottom-up insights into subsistence consumers in the local community.

Details on submission to each of these initiatives are presented below.

1. Submit a Competitive Paper (CP)��

Competitive paper submissions are the centerpiece of the Asia-Pacific ACR program. We invite cutting-edge theoretical, empirical, and conceptual research that advances understanding of consumer behavior and ideally connects to the conference theme: Consumer research for societal impact. We invite��competitive paper submissions��on all aspects of consumer behavior. Submissions from all methodological traditions: experimental, quantitative, qualitative, or mixed are welcome. Authors should clearly highlight both the theoretical contribution and any societal implications of their work.

Submission requirements: All submissions must be uploaded at the conference management site at: .

Evaluation: All competitive papers are evaluated by reviewers, with final decisions made by the conference co-chairs. Reviewing will be blind and will evaluate submissions based on a) importance, b) quality c) readability d) completeness e) predicted interest from ACR members and e) fit of the papers with the conference theme.

Based on reviews, accepted competitive papers may be invited for a 20-minute (CP 20) or 10-minute (CP 10) presentation.

Presentation: Depending on the number and quality of the competitive papers, we may assign them to either a 20-minute presentation session or a 10-minute “lightning presentation” session. Competitive papers will be organized into thematic tracks for live moderated sessions during the conference. The designated author is expected to present the paper in English, answer questions following the talk, and be available to discuss their research with members of the ACR community. Authors will find their session date and time in the conference program.

Submission requirements

1. Paper title. This is the title that will be published in the conference program.
2. Author(s). Provide the official name, email, and affiliation for each author. Please indicate the author order and which author(s) will serve as the corresponding author, presenter, or both. At least one author must agree to present the paper in person if the paper is accepted. Authors will be anonymized for the reviewers.
3. Short abstract (50-word max). This abstract will be published in the conference program and should concentrate on the big picture contribution(s) of the paper.
4. Extended abstract (1000-word max; excluding references, figures, or tables; single-spaced). Please provide an extended abstract to be evaluated by the reviewers. The extended abstract should provide a summary of the research, including the conceptual framework, relevant prior literature, description of the method, data, results, and conclusions. The file must be anonymized so that authors are not identified anywhere, and it must be submitted as a formatted PDF.
5. References do not count toward the word limit. References should follow the .
6. Figures and/or tables. Tables and figures are encouraged and should be properly labeled.

Other important formatting and submission information

• If applicable, a submission should include a detailed description of the methodology, data, and results of each study (providing basic descriptive and inferential statistics) to aid in proper reviewer evaluation. Note that if the reviewers cannot understand what was done and what the studies found or concluded, then a paper will likely be rejected. We encourage authors to summarize their results in a table and use figures when appropriate.
• Submissions should follow the current of the Journal of Consumer Research, except that the entire text should be single-spaced. Subheadings should be bolded or italicized and capitalized (no hard return necessary).
• Please adhere to high standards of spelling and grammar and consider having the abstract reviewed by a copy editor or a peer prior to submission.
• Submissions that do not adhere to the word and page limits will be rejected on that basis.

Submission on the portal: Specific step-by-step submission guidelines are available on the submission portal.

Publishing of accepted CP abstracts (both CP 20 and CP 10): Authors of accepted proposals agree to revise their submission based on reviewers’ comments and upload their final 1000-word Extended Abstract (MS Word file) by September 15, 2026. The most recent version submitted by the September 15 due date will be published “as is” in the ACR Proceedings.

The submitting author will be required to sign and affirm ACR’s Honor Code, pledging the following:

• Submissions accurately represent original research and results.
• Data, analyses, and interpretations are truthful and transparent.
• Appropriate institutional approvals (e.g., IRB) were obtained where relevant.
• Accepted work will be presented by one of the listed authors in person.

Please submit your competitive paper online at ��by
June 15, 2026.

2. Submit to be a part of Collaborative Research Initiative (CRI)

The Collaborative Research Initiative (CRI) is a new effort designed to help promising early-stage projects translate into publishable research. Traditional doctoral symposia have focused on providing doctoral students and early-career faculty with general research training and career advice. However, a major determinant of research success is the ability of research teams to incubate promising ideas into publishable projects. Projects often stall between the conception of an idea and journal submission. To fill this gap, it is important not only to address research knowledge but also to help projects stand a strong chance of advancing through the publication process.

The Collaborative Research Initiative is designed to advance research ideas into publications by providing a structured, hands-on forum to move partially developed research toward publication. Senior faculty mentors will engage with these teams and help develop a research roadmap during the session. The workshop will be chaired by Matt Isaac (Seattle University), Priyali Rajagopal (University of North Texas), and Sanjeev Tripathi (Indian Institute of Management Indore). Additional senior mentors will include leading scholars in the field. Efforts will be made to ensure balanced regional and global representation to reflect methodological and cultural diversity.

We plan to offer two tracks: the Idea Conceptualization track for doctoral students and the Idea Cultivation track open to both students and faculty.

Track 1: Idea Conceptualization

Doctoral students will submit 2-3 original, early-stage research ideas (no more than 250 words each). Preliminary data collection is encouraged but not required. They will come to the CRI with a single slide prepared for each idea they plan to present. Participants in this track will work with one or more research mentors and/or other students to identify a process for evaluating their ideas (e.g., potential theoretical/managerial impact, contribution, likelihood of success, ease of testing/data collection). They will gain skills in evaluating and prioritizing research ideas, articulating the research question/problem, clarifying the research context, and potentially developing testable hypotheses.

Submission Requirements

1. Submission title. This is the title that ties the ideas together. Ideas structured around a common theme will be preferred over disconnected ideas.
2. Student details. Provide official name, email, and affiliation.
3. Brief abstracts (250 words each max). In a single document, each idea should be accompanied by a brief 250-word summary that includes the conceptual framework and how the idea advances work in the field. The file must be anonymized so that authors are not identified anywhere, and it must be submitted as a formatted PDF. The total length of all the brief abstracts cannot exceed 1000 words.

This track is capped at 50 students to ensure a more focused and interactive experience. There will be a nominal $25 fee per person, in addition to the conference registration fee.

Track 2: Idea Cultivation

Teams of at least two co-authors will submit an intermediate-stage research project that includes initial empirical support for their predictions, but face challenges moving the project forward. They will come to the CRI ready to deliver a 15-minute presentation summarizing the research. Teams will then work with one or more research mentor(s) to position and frame the research, identify additional studies, and focus on how to advance the research toward publication. This track will emphasize guided feedback, conceptual sharpening, and actionable research planning.

We expect to select up to 30 faculty–student teams. The workshop seeks to:

• Elevate the quality and publishability of early-stage (50% complete) projects through intensive, feedback-driven engagement.
• Foster collaboration between Ph.D. students and junior faculty, helping them refine empirical and theoretical contributions.
• Build mentoring capacity among regional scholars by engaging global experts to mentor in consumer research.
• We expect to select up to 30 projects, with emphasis on those that can benefit most from expert guidance.
• Faculty–student pairs will ensure continuity of mentoring and implementation after the session.
• The workshop will be highly interactive, combining plenary discussions, small-group clinics, and co-creation sessions.
• Mentors may optionally continue collaboration—as committee members, reviewers, or co-authors—to sustain momentum.

To be considered for this track, we need a joint proposal by one Ph.D. student and a faculty member, with projects that:

• Are at least 50% developed
• Have an initial conceptual framework
• Have multiple studies designed or underway, with data for one or more studies collected
• Projects submitted to the Idea Cultivation Track of the CRI cannot also be submitted as competitive��papersto the conference, and vice versa

Submission requirements

1. Paper title. This is the title that will be published in the conference program.
2. Author(s). Provide official name, email, and affiliation for each author (must include at least one student and one faculty member). Please indicate the student and the author. This information can be included in the extended abstract since it is not anonymized.
3. Short abstract (50-word max). This abstract should concentrate on the big picture contribution(s) of the paper.
4. Extended abstract (1000-word max; excluding references, figures, or tables; single-spaced). Please provide an extended abstract to be evaluated by the track chairs.
   The extended abstract should include the following information, and the file must be submitted as a formatted PDF.

• Research question and theoretical motivation
• Preliminary empirical work
• Potential contributions

The stage of development and key challenges where mentorship would help must be described after the References section, in no more than 500 words. The count of words is in addition to the 1000-word limit. Depending on the quality of the proposals, fit with the mentor’s research expertise, and also the likelihood of long-term success of the research program, we will select up to 30 proposals.

To be considered for the CRI in either of the two tracks, please submit online at�� ��by June 15, 2026.

In your submission, please specify which of the two tracks – Idea Conceptualization or Idea Cultivation – you are applying to. There will be a nominal $25 fee per person, in addition to the conference registration fee.

3. Attend immersive pre-conference workshop

This preconference workshop is being organized in consultation with Prof. Madhu Viswanathan, who will also facilitate the event (virtually if the schedule does not allow travel) with Arun Sreekumar.[1]�� The event is based on experiences derived from organizing several bottom-up immersion subsistence marketplaces conferences in different countries. The workshop is limited to 50 participants and will be fully immersive and interactive. We envision a one-of-a-kind preconference experience that builds on the theme of the Asia-Pacific ACR conference and the mission of the host institution, SPJIMR, Mumbai, on socially impactful consumer research.

The objectives of the workshop are to:

• Gain bottom-up insights about subsistence consumers in the local community
• Derive possible directions for socially impactful consumer research
• Enhance understanding of challenges and benefits of socially impactful consumer research

We are planning an immersive, interactive workshop in which participants will work in groups to identify a shared interest in consumer research. They will then plan and conduct several rounds of in-depth interviews with subsistence consumers and entrepreneurs in local communities. The challenges in conducting socially impactful consumer research will be discussed in a presentation. Groups will then present their insights and possible directions for consumer research through posters.

Tentative process

What this workshop is NOT

This workshop will not be a forum for conducting research, which, of course, requires a variety of procedures and formalities. Therefore, the focus is on interactions intended to stimulate discussion and provide deeper insights, but they do not form the basis for any formal research.

Foundation

The stream of subsistence marketplaces has pioneered a unique, bottom-up approach to research, education, and practice at the intersection of poverty and marketplaces. ��The term “subsistence, emphasizes the qualitative nature of life circumstances wherein the ability to meet basic needs is chronically under threat (Viswanathan and Rosa, 2007).” This stream has led to bottom-up learning experiences through seven biennial conferences, four international immersion conferences, four virtual conferences, several preconference workshops at TCR and other forums, and tens of international immersion experiences for students over the last two decades. The preconference workshop at ACR Asia-Pacific in Mumbai will build off these learning experiences to provide bottom-up immersion that stimulates thinking and new directions for impactful consumer research.

You can register for the pre-conference workshop when conference registration opens, and no submission in advance is required. The preconference will cost an additional $25 and must be paid at the time of conference registration.

[1] Madhu Viswanathan is Professor of Marketing in the College of Business Administration at Loyola Marymount University and Professor Emeritus at the Gies College of Business, University of Illinois Urbana-Champaign. His research programs are on measurement and subsistence marketplaces, where he has authored several books, including Measurement Error and Research Design (Sage, 2005), Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces (Springer, 2008), Subsistence Marketplaces (2013), and Bottom-Up Enterprise (2016). He pioneered the area of subsistence marketplaces, a bottom-up approach to poverty and marketplaces. He teaches courses on research methods, subsistence, and sustainability, reaching thousands of students in-person and online. He founded and directs the Marketplace Literacy Project (), pioneering marketplace literacy education that has reached nearly 150,000 women across four continents.

Arun Sreekumar is an Assistant Professor of Marketing at IIM Ahmedabad. His research focuses on how marketing interventions can be leveraged to improve societal welfare.

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Posted by: Olivier Sibai

Bath CCT Ideation Retreat – June 1^st��and 2^nd��

Transforming the idea into a compelling project is often the hardest, longest and most frustrating part of the research journey. Ideation can feel elusive, especially when navigating complex theoretical terrain and diverse methodological possibilities. Yet, when we find the right direction early on, projects evolve quickly, meaningfully and joyfully.

This retreat is designed to help make that happen. We’re bringing together the collective energy and expertise from the London CCT network and the West Country CCT community (Bath, Bristol, Cardiff) to support up to 30 participants in developing strong, actionable research ideas.

Through one-on-one conversations, group discussions, focused writing sessions and informal chats, this retreat will provide a supportive space for you to refine your thinking, connect with peers, and move your projects forward.

A UNESCO World Heritage Site, Bath offers a brilliant backdrop for this creative work – with its beautiful Georgian architecture, serene atmosphere and easy access to nature. Whether you’re at the start of a new inquiry or looking to sharpen an emerging concept, please join us at the School of Management for two days of creative momentum, focused ideation and shared insight!

What to expect

1:1 mentor meetings:��access to 30-minute meetings with CCT researchers, including various senior academics, for focused feedback

Breakout group discussion:��focused exchanges in small groups to ideate with an expert audience on your research project

Focused writing:��dedicated writing time in a supportive environment, with scheduled breaks, refreshments and lunch

Collaboration:��opportunities to work on your research idea in-person with your co-authors and grab a colleague around a break or dinner to pick their brain

Socialise:��hang out with friends and colleagues around breaks, lunch and dinner

Easy access to EMAC conference:��take the opportunity to extend your stay in Bath and attend the , starting the day after the retreat. Please note: this requires a separate registration.

Who can attend

While we primarily aim to connect CCT researchers from London and the West Country, any PhD or faculty doing or interested in CCT research is welcome.

Project scope and participation

The retreat emphasises exploratory, generative work that benefits from collaborative input and fresh perspectives.

We therefore encourage attendees to focus on papers that are ongoing, unfinished or at risk of being set aside – whether a nascent idea, a concept in need of refinement, or an empirical study where the theoretical framework is still forming and the narrative needs shaping.

Mentors

Mentors to the retreat, with whom participants will be able to discuss with and gain feedback from include Prof. Avi Shankar, Prof. Eric Arnould, Prof. Marius Luedicke, Prof. Zeynep Arsel (online), Prof. Nil Toulouse and Dr. Rebecca Scott

Cost

Participation is free and lunch will be provided. However, you will need to cover the costs of your accommodation and dinner.

If you are a PhD student or early-career researcher whose participation might be constrained by financial concerns, we have a small funding pot to help cover travel expenses. Please get in touch with the organisers for more details.

Registration

To manage capacity and ensure the smooth running of the retreat, participation is capped at 30 participants. Places will be allocated on a first-come, first-served basis.

��Attendees are required to submit a brief abstract of their project: please include this as long-form text within the registration form.

Registration deadline:��Thursday 30 April 2026

Organising team

, Senior Lecturer in Marketing (Associate Professor), University of Bath School of Management

, Senior Lecturer in Marketing (Associate Professor), University of Bath School of Management

, Senior Lecturer in Marketing (Associate Professor), Queen Mary University of London

For enquiries, please contact lead organiser Olivier Sibai.

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