AI in Aesthetic Design
Introduction
Special issue of the Journal of the Association for Consumer Research; Deadline 1 Jan 2028
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: Events
Posted by: James Ellis
AI in Aesthetic Design
ÌýJournal of the Association for Consumer Research Call for Papers
AI in Aesthetic Design
Issue Editors: Barbara E. Kahn, Henrik Hagtvedt, and Martin Reimann
Design is one of the most powerful levers in marketing. The aesthetics of products and packages, a brand’s visual systems, advertising and social messaging, digital interfaces, and retail interiors shape perceptions and subsequently behavior. Specifically, aesthetic or design strategies can influence what consumers notice, how they interpret information, and what they buy. At the same time, generative AI—particularly text‑to‑image AI—is rapidly transforming how design happens in practice, as well as the aesthetics that result from this process. Today, marketers and consumers can quickly generate and refine large numbers of design alternatives by adjusting prompts and constraints such as style, brand guidelines, or reference images. This special issue invites diverse theoretical and empirical work on how generative AI is transforming the creation, circulation, and interpretation of design and aesthetics in consumer contexts.
For a list of submission ideas, related events and editor bios, please see the call for papers:
Editorial Timeline
- Pre-submission webinar: September 1, 2027
- ACR Pre-Conference Symposium: October 28-30, 2027, Anaheim, California
- Submission portal opens: November 1, 2027
- First submission deadline: January 1, 2028
- Final decisions: December 1, 2028
- Publication: April 2029