J Con Res
Introduction
Journal of Consumer Research, 52(6)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Consumers’ Mental Representation of Expenditures: Implications for Spending and Savings Decisions
—Lin Fei, Daniel M Bartels, Walter W Zhang []
The Robin Hood Effect in Transgressions Against Firms: How Political Ideology Shapes Consumer Justifications
—Jason D Lin, Anat Keinan, Hannah H Chang, Donald R Lehmann []
AI Companions Reduce Loneliness
—Julian De Freitas, Zeliha OÄŸuz-UÄŸuralp, Ahmet Kaan UÄŸuralp, Stefano Puntoni []
From Order to Chaos: How Consumers Lose Control of Risks (and of Themselves)
—Júlio C Leandro and Delane Botelho []
Kinesthetic Properties of Response Scales Yield Different Judgments
—Melanie S Brucks and Jonathan Levav []
The Scale Orientation Effect: How the Spatial and Magnitude Orientations of Scales Shape Survey Responses
—Ellie J Kyung, Manoj Thomas, Aradhna Krishna []
Does Using a Pink Product Increase Men’s Support for Women? How Product Usage Influences Perspective-Taking
—Suntong Qi and Hao Shen []
The Color of Status: Color Saturation, Brand Heritage, and Perceived Status of Luxury Brands
—Xinyue Zhou, Chunqu Xiao, Sunyee Yoon, Hong Zhu []
Fast Fashion Consumption Signals Low Self-Control
—Yunhui Huang, Ke Zhang, Xiaoyan Deng, Qiang Zhang []
How to Sustain Sustainable Practices? The Journey Toward Zero Waste Lifestyle
—Fanny Reniou, Elisa Robert-Monnot, Cristel Antonia Russell []