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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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Mystery That Sells: Using Uncertainty to Spark Sustainable Consumption
—Shubham Mall, Preeti Narwal, Madhurima Deb []

No App, No Entry: Conceptualizing Digital Technology Captivity in Service Access
—Carolyn Wilson-Nash, Rob Angell, Yuanming Qiu, Ismini Pavlopoulou, Dimitrios Kolyperas []

Fix‐Me or Grow‐Me? Implicit Mindsets Shape Educational Product Preferences
—Zijian Zhu, Hao Sun, Congsi Guo []

Perceptions of Dehumanized Impoverished Consumers
—Gia Nardini, Ronald Paul Hill, Anu Mitra []

When Will I Be Reciprocated? Temporal Frame Shapes Consumer Responses to Cause‐Related Marketing
—Jingshu Yang, Jin Sun []

Can AI Models Be Used to Generate High‐Quality Pictorial Stimuli for Consumer Behavior Change Interventions?
—Qingqing Chen, Danyelle Greene, Yanzhao Liang, Marius Portmann, Sara Dolnicar []

High Cost, High Cause: Understanding Willingness to Pay a Premium Price for Sustainable Luxury
—Xiaoyu Zhang, Eugene Cheng-Xi Aw, Ian Phau []

Contours of Trust: The Power of Shape in Sustainability Labels
—Carmela Donato, Feray Adıgüzel []

Optimizing Monetization Strategies for Generative AI Firms: Implications for Search Engagement
—Veronica Rosendo-Rios, Paurav Shukla []

Don’t You Know That You’re Toxic? How Influencer‐Driven Misinformation Fuels Online Toxicity
—Giandomenico Di Domenico, Federico Mangió, Denitsa Dineva [Google Scholar]

Taking Pride in Vegan Consumption: A Construal Level Theory Account of Ad Message Appeal and Future Self Connectedness
—Mona Safizadeh, Atefeh Yazdanparast, Reto Felix []

Humor Heals: Examining Meme Tone and Victim Framing in Donation‐Driven Content
—Minseong Kim, Ahmet Koksal []

Digital Cognition in Predictive Marketing Personalization: A Conceptual Framework
—Jose Ramon Saura, Vanessa Ratten, Veljko Jeremic []

Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations
—Kosuke Motoki, Sayo Iseki, Abhishek Pathak []

An Integrative Framework and Research Agenda for Diversity, Equity, and Inclusion in AI‐Driven Marketing
—Darius-Aurel Frank, Raphaela Bruckdorfer, Lina Fogt Jacobsen, Yi Li, Tobias Otterbring []