“We are honored to receive the Kinnear Award on behalf of our collaborative research with the Hunger Task Force,” the authors stated. “We are proud of this work to expand the Food Well-Being paradigm to include people experiencing hunger, who have the right to food with dignity. We hope this research inspires more academics and social impact leaders to work together in research partnerships. Deeper conceptual and social impact insights emerge when academics collaborate with nonprofit and public policy leaders. When public policy to address hunger and poverty is fully funded and local community-based organizations are empowered to innovate, solutions emerge for pressing social problems.”

The authors noted the important real-world impact their work had in partnership with , a Milwaukee-based food bank and advocacy organization:

“This published article and collaborative research effort had tremendous impact on Hunger Task Force’s mission to end hunger. Not only did the article create a new lens through which to view agency programs and marketing strategies, but as a unique and distinguished supporting application document, this research also helped secure a large, multiyear grant to support Hunger Task Force’s Mobile Market.”

Named after JPP&M’s founding editor, Thomas C. Kinnear, the award honors articles that make the most significant contribution to the understanding of marketing and public policy issues within a three-year time period. (See a list of previous award winners.) JPP&M coeditors Maura Scott and Kelly Martin oversaw the selection process.

In addition to the winning article, the other excellent finalists for the award were:

“,” by J. Craig Andrews, Kristen L. Walker, Jeremy Kees | Volume 39, No. 2 (April 2020)

“,” by Benét DeBerry-Spence, Akon E. Ekpo, Daniel Hogan | Volume 38, No. 1 (January 2019)

“,” by Christopher Berry, Scot Burton, Elizabeth Howlett, Christopher L. Newman | Volume 38, No. 2 (April 2019)

“,” by Sterling A. Bone, Glenn L. Christensen, Jerome D. Williams, Stella Adams, Anneliese Lederer, Paul C. Lubin | Volume 38, No. 3 (September 2019)

���������t Journal of Public Policy & Marketing

The Journal of Public Policy & Marketing is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy.

���������t the ���������

As the largest chapter-based marketing association in the world, the ��������� (���������) is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The ��������� has a community of local chapters in more than 70 cities and 350 college campuses throughout North America, as well as an academic membership that spans the globe. The ��������� is home to award-winning content, PCM® professional certification, premier academic journals, and industry-leading training events and conferences.

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The authors stated,

“We are truly honored and humbled to receive the Kinnear Award and look forward to extending this contribution in future research.  We hoped that this work would highlight an important overlooked context and that by exposing the types of tensions that can occur in gentrifying areas, all stakeholders—from residents to retailers—can all come together in productive ways which support a sense of community among diverse residents in gentrifying areas worldwide.”

Learn more about this research here and here.

In 2020, this article received the , which honors research that supports the general notion of “better marketing for a better world.”

Named after JPP&M’s founding editor, Thomas C. Kinnear, the award honors articles that make the most significant contribution to the understanding of marketing and public policy issues within a three-year time period. (See a list of previous award winners.) JPP&M coeditors Maura Scott and Kelly Martin oversaw the selection process.

In addition to the winning article, the other excellent finalist for the award was:

“,” Julie L. Ozanne, Brennan Davis, Jeff B. Murray, Sonya Grier, Ahmed Benmecheddal, Hilary Downey, Akon E. Ekpo, Marion Garnier, Joel Hietanen, Marine Le Gall-Ely, Anastasia Seregina, Kevin D. Thomas, Ekant Veer | Volume 36, Issue 1 (May 2017)

���������t Journal of Public Policy & Marketing

The Journal of Public Policy & Marketing is a forum for understanding the nexus of marketing and public policy, with each issue featuring a wide-range of topics, including, but not limited to, ecology, ethics and social responsibility, nutrition and health, regulation and deregulation, security and privacy.

���������t the ���������

As the largest chapter-based marketing association in the world, the ��������� (���������) is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The ��������� has a community of local chapters in more than 70 cities and 350 college campuses throughout North America, as well as an academic membership that spans the globe. The ��������� is home to award-winning content, PCM® professional certification, premier academic journals, and industry-leading training events and conferences.

The post 2021 Thomas C. Kinnear/Journal of Public Policy & Marketing Award appeared first on ���������.

The committee overseeing the selection process comprised Daekwan Kim (Florida State University), Zeynep Gürhan-Canli (Koç University), and Brian Chabowski (University of Tulsa). They stated,

“It is a well-written paper that distinguishes two very important and related, but distinctive, concepts (i.e., cultural distance vs. psychic distance) in the international marketing literature. Comparing these concepts, Sousa and Bradley examine their relationship and determine that cultural distance is an influential antecedent of psychic distance. Given their distinctive conceptualization and role for international marketing decisions, the paper makes a very relevant contribution to the international marketing literature by pinpointing the relationship between cultural distance and psychic distance.”

���������t the Journal of International Marketing

Journal of International Marketing is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners.

���������t the ���������

As the largest chapter-based marketing association in the world, the ��������� (���������) is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The ��������� has a community of local chapters in more than 70 cities and 350 college campuses throughout North America, as well as an academic membership that spans the globe. The ��������� is home to award-winning content, PCM® professional certification, premier academic journals, and industry-leading training events and conferences.

The post 2021 Hans B. Thorelli Award appeared first on ���������.

The award honors a Journal of International Marketing article from the most recent calendar year (2020) that has made the most significant contribution to the advancement of the practice of international marketing management. The committee overseeing the selection process comprised Yuliya Stritzakova (Rutgers University), Gary Gregory (University of New South Wales Sydney), and Magnus Hultman (University of Leeds).

���������t their choice the committee stated,

“The paper provides a timely contribution by summarizing current issues, trends, and research directions in relation to global brand strategies in the world of global interconnectivity, evolving digital technologies, and increased global transparency.”

In addition to the winning paper, the other excellent finalists for the award were the following:

,” by Jagdish N. Sheth | Volume 28, Issue 1 (March 2020)

“,” by Hyoryung Nam and P.K. Kannan | Volume 28, Issue 1 (March 2020) 

“,” by Vasileios Davvetas, Adamantios Diamantopoulos, and Lucy Liu | Volume 28, Issue 3 (September 2020)

���������t the Journal of International Marketing

Journal of International Marketing is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners.

���������t the ���������

As the largest chapter-based marketing association in the world, the ��������� (���������) is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The ��������� has a community of local chapters in more than 70 cities and 350 college campuses throughout North America, as well as an academic membership that spans the globe. The ��������� is home to award-winning content, PCM® professional certification, premier academic journals, and industry-leading training events and conferences.

The post 2020 S. Tamer Cavusgil Award appeared first on ���������.

The Weitz-Winer-O’Dell Award honors the JMR article published five years earlier that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice. The award committee this year included Pradeep Chintagunta (University of Chicago), Rebecca Hamilton (Georgetown University), and Russ Winer (New York University). The committee provided the following statement about their choice of Anderson et al.’s paper for this award:

The “Harbingers of Failure” paper makes the novel prediction that the early success of a product among certain customers may have negative—rather than positive—implications for the long-term success of the product. As the authors of the paper point out, most models used to forecast the success of new products, such as the classic Bass (1969) model, assume that early sales of a product are positively correlated with its long-term success. Further, models that have given more weight to the responses of specific customer segments, such as lead users, have given more weight to positive responses among these segments. In contrast, Anderson et al. propose that retailers should interpret high sales to Harbinger customers as a negative signal for a product’s long-term (three years or more) success.

To test their predictions, the authors use both customer-level data, obtained from loyalty program members for a period of two years, and store-level transaction data, obtained from 111 individual convenience stores over a period of six years. The customer-level data identified over 8,800 new product purchases over the two years, 40% of which survived for at least three years, making them “successful new products.” By grouping customers according to the number of unsuccessful versus successful new products they purchased (their “Flop” affinity), the authors illustrate the usefulness of this classification for predicting the success of subsequent new product introductions. Tracking the purchases of customers who purchase more unsuccessful new products during an initial period allows retailers to identify other new products that are likely to fail in a subsequent period; Harbinger customers (those with high “Flop” affinity) are more likely to purchase both, even if the new products are as different as hair styling gel and cookies. 

Consistent with ���Ѹ�’s goal of publishing research that is relevant to practice, “Harbingers of Failure” has been presented at Marketing Science Institute conferences and webinars and featured in over 100 popular press articles in outlets including the New York Times, Financial Times, The Wall Street Journal, Forbes, NBC, BBC and NPR. Coverage has spanned geographic areas including the United State, the United Kingdom, Ireland, Italy, India, China, and South Africa. A follow-up paper, Simester, Tucker, and Yang’s “,” was published in the December 2019 issue (Vol. 56, No. 6) of JMR, and we look forward to more work on this topic.

Two other excellent papers were named finalists for the 2020 Weitz-Winer-O’Dell Award:

• Valeria Stourm, Eric T. Bradlow and Peter S. Fader (2015), “,” Journal of Marketing Research, 52. (2), 253–67.
• Simone Wies and Christine Moorman (2015), “,” Journal of Marketing Research, 52 (5), 694–709.

Congratulations to the authors of all three of these papers. The authors will receive the award during the awards luncheon at the ��������� Summer Academic Conference in San Francisco (August 21-24, 2020). A special session will be devoted to the paper and other finalists at the conference as well.

References

Bass, Frank M. (1969), “A New Product Growth for Model Consumer Durables,” Management Science, 15 (5), Theory Series, 215–27.

Simester, Duncan, Catherine Tucker, and Clair Yang (2019), “,” Journal of Marketing Research, 56 (6), 1034–49.

The post Anderson, Lin, Simester, and Tucker Receive 2020 Weitz-Winer-O’Dell Award for “Harbingers of Failure” appeared first on ���������.