Platform and Product Family
A course titled, "Product Platform and Product Family Design: From Strategy to Implementation," Cambridge, MA, 18-2 Jun 2007
postA course titled, "Product Platform and Product Family Design: From Strategy to Implementation," Cambridge, MA, 18-2 Jun 2007
postÂÜÀòÉç¹ÙÍø Marketing Research SIG seeks nominations for the Gil Churchill Lifetime Achievement Award and the Don Lehmann Best Paper Award; Deadline 15 Jun 2007
postJodie Ferguson and Yupin Patarapongsant have won the 2007 Fordham University doctoral dissertation competition
postJim Leigh, George Zinkhan, and Vanitha Swaminathan have won the 2006 Journal of Advertising Best Paper award
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