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Cross-National Measurement Invariance

A recent article in J Intl Marketing by He, Merz and Alden indicates invariance is frequently not assessed in cross-national marketing research. Read the article via open access to understand why

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Interactive Decision Making

Graduate Student Conference on Experiments in Interactive Decision Making and Group Dynamics, Princeton, 21-22 November 2008; Deadline: 20 Aug

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CRM and IT

Customer Relationship Management and Information Technology Applications, Special issue of International Journal of Business Innovation and Research, Edited by Alan D. Smith; Deadline 30 Sep 2008

call-for-paper

EMAC 2009

European Marketing Academy 38th Conference, Nantes, 26-29 May 2009; Deadline 7 Dec

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ICBM2008

International Conference on Brand Management, Ghaziabad, India, 21-22 Nov 2008; Deadline 14 Aug

call-for-paper

The Social Web Model

Evolving the E-marketing Mindset Towards the Social Web Model, Special issue of Intl J Electronic Marketing and Retailing, Edited by Francisco J. Mart?nez-L?pe and Inma Rodr?guez-Ardura; Deadline 1 Oct 2008

call-for-paper

WLICSMB 2008

10th West Lake International Conference on Small & Medium Business, Hangzhou, 25-27 Oct 2008; Deadline 1 Sep

call-for-paper