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MBA B2B Marketing Course

Sudipt Roy had asked for materials for MBA Business-to-Business Marketing courses. A number of texts and resources have been suggested by ELMAR subscribers

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ACR Early Career Award

The Association for Consumer Research calls for nominations for the first annual Early Career Award for Contributions to Consumer Research; Deadline 30 Apr 2010

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ACRA Doctoral Award

The American Collegiate Retailing Association (ACRA) will sponsor two awards for Outstanding Doctoral Research in Retailing; Deadline 25 Mar 2010

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Class Projects in Research

GG Ganesh requested new ideas for semester-long projects in a Market Research class. In this posting there are several responses

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Revisit: Global Brand Management

Conference and IJRM special issue, Istanbul, 21-23 Jun 2010, Chaired by Aysegul Ozsomer, Rajeev Batra, Amitava Chattopadhyay and Frenkel ter Hofstede; Deadline now 8 Feb 2010

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