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Tests of Statistical Significance

Kesten Green and Scott Armstrong discuss statistical significance tests in general, and specifically seek experimental studies on how tests of statistical significance affect decision-making

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Revisit: Salesforce Interactions

Salesforce Interactions with Channel of Distribution Members, Special issue of Journal of Marketing Channels, Edited by Jon Hawes and Tom Baker; Deadline 30 Sep 2010

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J Global Acad Mar Sci

The Journal of Global Academy of Marketing Science has a new home page at www.jgams.net

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ANZMAC 2010

Australian & New Zealand Marketing Academy, 29 Nov - 1 Dec 2010, Christchurch, Chaired by David Fortin and Lucie Ozanne; Deadline 25 Jun

call-for-paper

ISC 2010

The 4th Israel Strategy Conference, Haifa, 27-29 Dec 2010; Deadline 15 Jun

call-for-paper