Tests of Statistical Significance
Kesten Green and Scott Armstrong discuss statistical significance tests in general, and specifically seek experimental studies on how tests of statistical significance affect decision-making
postKesten Green and Scott Armstrong discuss statistical significance tests in general, and specifically seek experimental studies on how tests of statistical significance affect decision-making
postSalesforce Interactions with Channel of Distribution Members, Special issue of Journal of Marketing Channels, Edited by Jon Hawes and Tom Baker; Deadline 30 Sep 2010
postSpecial issue of the Journal of Consumer Behaviour, Edited by Iain Black; Deadline 21 May 201
call-for-paperThe Journal of Global Academy of Marketing Science has a new home page at www.jgams.net
postAustralian & New Zealand Marketing Academy, 29 Nov - 1 Dec 2010, Christchurch, Chaired by David Fortin and Lucie Ozanne; Deadline 25 Jun
call-for-paperBook to be edited by Ilan Alon, Marc Fetscherin and Philippe Gugler; Deadline 1 Jun 2010
calls-otherThe Fulbright Scholar Program for US Faculty and Professionals is now available for 2011-2012
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