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Health Information Consumers Can't or Don't Want to Use, an essay by Herb Rotfeld
postSteenkamp Award 2010
Inge Geyskens, Jan Benedict Steenkamp, Lisa K. Scheer and Nirmalya Kumar have won the 2010 EMAC-IJRM Jan-Benedict Steenkamp Award for Long-Term Impact
postAdventures in Misplaced Mentoring
In this essay, Herb Rotfeld discusses the state of mentoring in marketing
posteBook Feedback
David Horowitz seeks feedback on his electronic books that will help improve the educational experience of his undergraduate students in Marketing Research and Promotion Management classes
postIJRM Best Article 2009
Jehoshua Eliashberg, Quintus Hegie, Jason Ho, Dennis Huisman, Steven J. Miller, Sanjeev Swami, Charles B. Weinberg, and Berend Wierenga have won this award
postSteckel to Co-Edit Marketing Letters
Joel Steckel will be the next co-editor of Marketing Letters succeeding Randy Bucklin. He will join Joe Urbany who remains co-editor
postRevisit: Winter ÂÜÀòÉç¹ÙÍø 2011
ÂÜÀòÉç¹ÙÍø Winter Educators' Conference 2011, Austin, 18-20 Feb 2011, Chaired by Raji Srinivasan and Leigh McAlister; Deadline 12 Jul
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