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Affective Meaning

Paul A. Bottomley is making a dataset public with ratings for 182 logos, 62 colors, 120 products/services, 128 names, and 102 typefaces using Osgood's dimensions of affective meaning

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Revisit: Observational Techniques

New Frontiers of Observational Techniques in Qualitative Marketing Research, Special issue of Qualitative Marketing Research: An International Journal, Edited by Melvin Prince; Deadline now 31 Dec 2010

call-for-paper

Crossplatform & Multichannel CB

Wharton Interactive Media Initiative and Marketing Science Institute Cross-Platform and Multichannel Consumer Behavior Conference, Philadelphia, 9-10 Dec 2010

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Communication and CB

The 2011 La Londe Conference, Marketing Communications and Consumer Behavior, La Londe les Maures, France, Chairs Michel Tuan Pham and Siegfried Dewitte; Deadline 9 Jan

call-for-paper

MAG 2011

Marketing in Asia, Christchurch, 29-31 May 2011, Chair Kamal Ghose, Intl CB Track Chair Cheng Lu Wang; Deadline 15 Oct

call-for-paper

Qualitative Computing

Qualitative Computing: Diverse Worlds and Research Practices Conference, Instanbul, 24-26 Feb 2011, Chairs Elif Kus Saillard, Sema Sakarya and C?sar A. Cisneros Puebla; Deadline 23 Sep

call-for-paper

Social Media and Personal Selling

The Role of Social Media in Personal Selling and Sales Management, Special issue of Journal of Personal Selling and Sales Management, Edited by Nikolaos G. Panagopoulos and Adam A. Rapp; Deadline 30 Mar 2011

call-for-paper