Sheth/JM Award
Introduction
Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler, and Simona Botti have won this award for their 2021 article in JM
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Journal News
Posted by: TJ Anderson
2026 Sheth Foundation/Journal of Marketing Award
Congratulations to Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler, and Simona Botti, winners of the 2026 Sheth Foundation/Journal of Marketing Award for their article, (Journal of Marketing, 2021).
The annual Sheth Foundation/Journal of MarketingAward honors a Journal of Marketingarticle that has made long-term contributions to the field of marketing. An article is eligible for consideration to receive the award in the fifth year after its publication. The criteria for selection include the quality of the articles contribution to theory and practice, its originality, its technical competence (if relevant), and its impact on the field of marketing. The winners will be celebrated at the 2026 蹤獲扦夥厙 Summer Academic Conference in Denver, CO (July 24-26).
The other excellent finalists for this award include:
- , by Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha, Leonard Lee, and David Gal
- , by Joseph C. Nunes, Andrea Ordanini, and Gaia Giambastiani
- , by Madhubalan Viswanathan, Nita Umashankar, Arun Sreekumar, and Ashley Goreczny
to learn more about the winning article, including the committees statement about why it was chosen.