Market Intell Plan
Introduction
Marketing Intelligence & Planning, 44(4)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
How self-construal and ad appeal shape the evaluation of sustainable luxury products: the interplay of self, pride, and gratitude
—Juyon Lee; Rajat Roy []
Role of employee tenure in shaping the generation and consumption of online employee reviews
—Keeyeon Ki-cheon Park; Jong Min Kim []
The relationship between consumer engagement behavior and sales performance in e-commerce live-streaming: from a dynamic perspective
—Zhang Bolun; Zhou Yan; Jiang Minghui []
The role of employee relationship orientation in the value co-creation – firm performance link
—Perry L. Parke; Prachi Gala; Pramod Iyer; Stefan Sleep; Mona Sinha []
Strategic responses to market volatility: the role of ESG risk exposure and brand equity in shaping firm performance
—Ash Zaad []
How do cultural lay beliefs affect trust decisions? The dynamics of lay beliefs and their effects on trust across cultures in e-commerce platforms
—Letty Y.-Y. Kwan []
How does marketing department power affect corporate social irresponsibility? Evidence from China
—Siyu Hou; Xiaohui Sun; Zhaoyang Guo []
Customer brand engagement as a driver of psychological benefits of post–purchase green consumption
—Daniel Rayne; Linda D. Hollebeek; Civilai Leckie ; Lester Johnson []
Curtailing opportunism and enhancing compliance in manufacturer-distributor relationships: the stewardship way
—Baljeet Singh ; Vikas Goyal []