Mar Sci
Introduction
Marketing Science, 45(3)
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs
The Value of Silence: The Effect of UMG’s Licensing Dispute with TikTok on Music Demand
—Mengjie (Magie) Cheng, Elie Ofek, and Hema Yoganarasimhan []
Price Caps by Matching Platforms: The Case of Ticket Resales
—Da He and Song Lin []
Communicating Attribute Importance Under Competition
—Jae-Yun Lee, Jiwoong Shin, and Jungju Yu []
A Bayesian Dual Clustering Approach for Selecting Data and Parameter Granularities
—Mingyung Kim, Eric T. Bradlow, and Raghuram Iyengar []
Automated Targeted Bidding for Sponsored Ads on E-Commerce Platforms
—Ehsan Saremi and Upender Subramanian []
Is Competition Only One Click Away? The Digital Markets Act’s Impact on Google Maps
—Louis-Daniel Pape and Michelangelo Rossi []
Strategic Capacity Commitment: A Channel Competition Perspective
—Shuguang Zhang, Wei Shi Lim, and Lucy Gongtao Chen []
Leveraging Large-Scale Granular Single-Source Data for TV Advertising: An Identification Strategy
—Tsung-Yiou Hsieh, Rex Yuxing Du, and Shijie Lu []
Data and Algorithms: Strategic Disclosure of Competitiveness on Platforms Through Marketplace Analytics
—Yi Liu and Fei Long []
Practice Paper – AI-Driven Behavioral Nudges for Organizations: An Integrative System for Sustainable Resource Management
—Christopher Amaral, Ceren Kolsarici, Iina Ikonen, and Nicole Robitaille []