ÂÜÀòÉç¹ÙÍø

INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

Extrinsic motivators driving adults purchase intention on mobile apps: The mediating role of self-efficacy and facilitating conditions
—Rahul Meena & Samar Sarabhai []

The effects of letter capitalization in advertising headlines
—Tobias Klinke, Malte Christ, Nader Fadl, Charlotte Lamerz & Tobias Langner []

To be fit, or not to be: How influencer-driven advertising reinforces idealized beauty standards in adolescents
—Beatriz Feijoo & Arantxa Vizcaíno-Verdú []

Disparaging humorous advertising: A bibliometric review
—Maria C. Voutsa []

Unveiling the tiktok sponsored content effect in iraq: The mediating role of source credibility in shaping female purchase intentions for beauty products
—Ghaith Al-Abdallah, Sarya Maaroof & Mohammad Al Haj Eid []