J Intl Mar
Introduction
Journal of International Marketing, 34(2)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Juggling Markets and Products: How Does Ambidexterity Impact Export Performance?
—Ana Catarina Cadima Lisboa, Dionysis Skarmeas and Matthew J. Robson []
What Makes a Product Cool? Consumer Perceptions of Product Coolness Across Three Cultures
—Gratiana Pol, Eden Yin and Gerard J. Tellis []
Dynamic Capabilities Framework: Prospects and Limitations for Advancing International Marketing Knowledge and Practice
—S. Tamer Cavusgil and Seyda Z. Deligonul []
Insight Paper
Trademark Rights: The Impact of Joining the Madrid Protocol on International Marketing Alliances
—Satish Jayachandran and Alexander Krasnikov []