J Adv
Introduction
Journal of Advertising, 55(2)
INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs
Editorial
In Memory of Dr. Herbert Jack Rotfeld
—Alyse R. Lancaster & Cynthia Morton Padovano []
Research Articles
Quality and Intention Signaling: A Meta-Analysis of How Sponsorship Relates to Consumer Responses According to Content, Observability, Credibility, and National Culture
—Hsin-Chen Lin, Patrick F. Bruning, Ching-Wei Lao & Jiawei Shao []
Can Blockchain-Based Authenticity Disclosures Increase Consumer Trust in Online Advertising?
—Dasha Antsipava, Eva A. van Reijmersdal, Joanna Strycharz & Guda van Noort []
Effect of Human Images in Advertisements on Consumers’ Experiential Purchase Intentions
—Lu (Monroe) Meng, Sining Kou, Shen Duan, Yijie Wang & Kevin Lü []
Neural Mechanisms of Memory Formation for Tailored Messages: A Neuroimaging Study
—Luis-Alberto Casado-Aranda, Juan Sánchez-Fernández, Lucia Porcu & Ismet Özer []
The Lonely Mind: Unraveling Consumer Reactions to Ads of Ordinary and Extraordinary Experiences
—Nuoya Chen, Fang-Chi Lu, Jinfeng (Jenny) Jiao & Xiucheng Fan []
Binge-Watching and Advertising Reactance: The Moderating Roles of Ad Position and Ad Congruence
—Lianlian Song, Tingting Wang, Shanji Yao, Qiuxiang Zhang & Geoffrey Kwok Fai Tso []
Research Note
RAISE: A New Method to Develop Experimental Stimuli for Advertising Research with Image Generative Artificial Intelligence
—César Zamudio, Jamie L. Grigsby & Meg Michelsen []