Euro J Mar
Introduction
European Journal of Marketing, 60(5)
POSTING TYPE: TOCs
The role of signaling in inducing a sense of community: an experimental investigation of multi-sided platform markets
—Suresh Malodia; Amandeep Dhir; Steve Walsh; Puneet Kaur []
Incentivised peer referrals on social media: the effect of envy on purchase intention
—Yun Zhang; Yue Chen ; Huimin Tan; Xinsi Wang; Qinghong Shuai []
Share the credit, pass the blame: examining the role of badges on spillover effects of customer experience in access-based services
—Dhrithi Mahadevan; Yupal Shukla; Anil Bilgihan []
The voice in the machine: designing embodied conversational agents for rapport in complex online service delivery
—Terrence Chong; Ting Yu; Debbie Isobel Keeling ; Ko de Ruyter; Tim Hilken []
Virtual stars with real hearts! Understanding consumer engagement towards metaverse influencers: a multi-country perspective
—Aman Kumar; Amit Shankar []
Comparative meta-analysis of the effectiveness of inorganic and organic marketing communications
—Kumar Rakesh Ranjan; Sudeep Rohit; Rahul Ramachandran; Anicar D. Manavi []
Does digital transformation foster innovation outcomes? Examining the contingent effects of technological turbulence and structural flux
—Piyush Ranjan []