Bus Horizons
Introduction
Business Horizons, 69(3)
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs
EDITOR’S PERSPECTIVE
Looking to what’s ahead: Introducing Beyond the Horizon
—Idalene F. Kesner []
BEYOND THE HORIZON
Managing spillover crises in the age of GenAI
—Yijing Wang, Daniel Laufer []
BUSINESS LAW & ETHICS CORNER
Modern slavery due diligence: A framework for business
—Katherine Leanne Christ, Roger Leonard Burritt []
FEATURE ARTICLES
Cloud meets customer: IT service providers in the public cloud ecosystem
—Sven Depner, Alexander Richter []
A SPARC for bridging the research-policy gap
—Jonathan M. Bird, Herman Aguinis []
From the US–China decoupling to a multifoci network: MNCs’ adaptive responses
—Md Tareq Bin Hossain, Irina Naoumova, Nazly Katherine Nardi, Ru-Shiun Liou []
The emerging innovation hot spots: Developing knowledge in the innovation back loop
—Peter Zámborský, Igor IngrÅ¡t, Monica Riviere []
Unlocking the benefits of direct-to-consumer (DTC) strategies without alienating dealers
—Johanna Knapp, Heiko Gebauer, Felix Wortmann []
Why is growth through innovation so difficult for established companies?
—Rudolf Freytag []
Redline innovations: Strategic responses to stakeholder opposition in innovation management
—Olivia Scheibel, Amir Bahman Radnejad, Oleksiy Osiyevskyy []
Capital asymmetry: A lens for strategic analysis
—Richard T. Watson, Hani Safadi []
Self-driving labs: The new frontier for GenAI-driven marketing research
—Erik Hermann []
Navigating complex environments requires complex leaders
—Ryan Gottfredson, Bret Crane []