蹤獲扦夥厙/MSI Paul Root Award
Introduction
Neeraj Arora, Ishita Chakraborty, and Yohei Nishimura have won the award for their 2025 paper appearing in JM
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Journal News
Posted by: TJ Anderson
025 蹤獲扦夥厙/Marketing Science Institute/H. Paul Root Award
Congratulations to Neeraj Arora, Ishita Chakraborty, and Yohei Nishimura, winners of the 2025 蹤獲扦夥厙/Marketing Science Institute/H. Paul Root Award for their article, “”泭(Journal of Marketing, 2025).
The annual is given to the Journal of Marketingarticle that has made the most significant contribution to the advancement of the practice of marketing in a calendar year. It is cosponsored by the 蹤獲扦夥厙 and the Marketing Science Institute, and it honors past 蹤獲扦夥厙 Board Chair H. Paul Root, who also served as president of MSI from 1990 to 1998. The winners will be celebrated at the 2026 蹤獲扦夥厙 Summer Academic Conference in Denver, CO (July 24-26).
The other excellent finalists for this award include:
- 泭, by Michael Braun and Eric M. Schwartz
- , by Simon J. Blanchard, Nofar Duani, Aaron M. Garvey, Oded Netzer, and Travis Tae Oh
to learn more about the winning article, including the committees statement about why it was chosen.