J Interactive Mar Best Paper Award
Introduction
Margherita Pagani and Yoram (Jerry) Wind have won this award for their 2025 paper published in the Journal of Interactive Marketing
INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: Journal News
Posted by: TJ Anderson
2025 Journal of Interactive Marketing Best PaperAward
Congratulations to Margherita Pagani and Yoram (Jerry) Wind, winners of the 2025 Journal of Interactive MarketingBest Paper Award for their article, (Journal of Interactive Marketing, 2025).
The Journal of Interactive Marketing Best Paper Awardhonors the best article published in a given calendar year. It is given to an article that has made a significant contribution to the advancement of the practice of marketing. The winners will be celebrated at the 2026 蹤獲扦夥厙 Summer Academic Conference in Denver, CO (July 24-26).
The other excellent finalists for this award include:
- , by Neil Bendle, Paul Farris, Raj Venkatesan, and J. Andrew Petersen
- , by Seema Bhardwaj, Ritika Chopra, Naveen Donthu, and Pooja Choudhary
- , by Inyoung Chae, David A. Schweidel, Theodoros Evgeniou, and V. Padmanabhan
to learn more about the winning article, including comments from the committee about why it was chosen.