Hunt/Maynard Award
Introduction
Esther Uduehi, Julian K. Saint Clair, and Rowena Crabbe have won this award for their 2025 article in JM
INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Journal News
Posted by: TJ Anderson
2025 Shelby D. Hunt/Harold H. Maynard Award
Congratulations to Esther Uduehi, Julian K. Saint Clair, and Rowena Crabbe, winners of the 2025 Shelby D. Hunt/Harold H. Maynard Award for their article,(Journal of Marketing, 2025).
The annual Shelby D. Hunt/Harold H. Maynard Award recognizes the Journal of Marketingarticle published in the last calendar year (2025) that has made the most significant contribution to marketing theory. The winners will be celebrated at the 2026 蹤獲扦夥厙 Summer Academic Conference in Denver, CO (July 24-26).
The other excellent finalists for this award include:
- , by Michael Braun and Eric M. Schwartz
- , by Lili Wang and Maferima Tour矇-Tillery
to learn more about the winning article, including the committees statement about why it was chosen.