Qual Mar Res
Introduction
Qualitative Market Research, 29(2)
POSTING TYPE: TOCs
Flipping the script: consumer reactions to gender role reversals and power dynamics in sexualized advertising
—Mallory Extine; Kristina Marie Harrison []
What drives employees to develop their personal brands at work? Appeal, authenticity, and influence
—Ekaterina Nefedeva; Maria S. Plakhotnik []
Never check in anything you could not bear to lose: an autoethnographic study of baggage loss
—Victoria Wells; Marylyn Carrigan []
Intentions to adopt service robots: Indian restaurateurs perspectives from a DTPB lens
—Smriti Pande; Kriti Priya Gupta []
Decoding consumption savings trade-off for Indian middle class in the new normal
—Astha Sanjeev Gupta; Jaydeep Mukherjee []
The price of belonging: impulse buying in live shopping among low-income youth
—Daniel Costa Pacheco; Ana Isabel Dami瓊o de Serpa Arruda Moniz; Suzana Nunes Caldeira ; Osvaldo Dias Lopes da Silva []