J Services Mar
Introduction
Journal of Services Marketing, 40(4)
INTEREST CATEGORY: SERVICE
POSTING TYPE: TOCs
Smiles that persuade: the power of perceived status and source
—Meng Liu; Ganga S. Urumutta Hewage; Ze Wang; Ruomeng Wu []
Editorial: Marketing and consumer research at the intersection of services and public policy
—Courtney Nations Azzari; Aronté Marie Bennett; Kristen L. Walker []
Research progress in service automation: a critical review of consumer behavior in tourism and hospitality
—Lena Jingen Liang; Hwansuk Chris Choi ; Woojin Lee []
This is my house! Exploring the differential effects of rapport on consumer space psychological ownership
—Yueru Ma ; Tanyuan Xing []
Greenwashing and brand avoidance: examining green scepticism, green perceived risk, and green consumer confusion
—Bao Thai Pham ; Thao Hai Huynh []
Phygital service research ( PSR ): advancing FSR and TSR toward human-first experience design in hybrid physical-digital ecosystems
—Wided Batat []
Buy-now-pay-later adoption: the interplay of approach and avoidance forces in attitude formation
—Mahender Yadav; Brian Rutherford; Anjali Malik; Tanya Ranjan ; Amit Kumar Singh []
The underdog advantage in personal services: enhancing consumer confidence and outcome expectancy through effort-based positioning
—Bangwool Han ; Lester W. Johnson []
Redefining service convenience: developing and validating the inclusive service convenience ( INSCON ) scale
—Nadeem Khalid; Anna Paraskevopoulou; Marijana Baric ; Saqib Ali []