J Con Mar
Introduction
Journal of Consumer Marketing, 43(4)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
Priorities and directions for neurophysiological research in retail and services
—Gaia Rancati; Nanouk Verhulst; Poja Shams []
AI credibility and customer satisfaction: a neuroscience-based approach
—Muhammad Zubair; Sidra Iqbal; Muhammad Kashif ; Vladimir Kosonogov; Anna Shestakova []
Unveiling the dynamics of customer experience with AI-powered chatbots in online retail: a neuroscientific study
—Ellen Roemer; Mike Trynczyk; Carina Eisel-Ende []
Examining the neural mechanisms of live-streaming visual perspectives on consumer purchasing behavior
—Xiaoli Tang; Xiaolin Li; Zefeng Hao []
Empathy in service recovery: a psychophysiological study of frontline employees responses across communication channels
—Mathieu Lajante; Dewi Tojib []
Psychophysiological impacts of multisensory imagery: insights from EEG and animal model
—Sasawan Heingraj; Michael S. Minor; Mario Gil ; John L. VandeBerg; Xiaojing Sheng … []
Beyond the label: how ingredient illustrations stir engagement a neurocognitive exploration
—Anuj Pal Kapoor; Raveena Gupta; Harsh V. Verma []
Customer journey-based smart technology of new brands: a self-reported and eye-tracking study
—Aline Simonetti; Enrique Bigne []
The impact of information overload on Gen Z iPhone-user product preferences and visual attention: a biometric approach
—Ryan Love; Anne Price; Sofia Martinez de Arredondo Milera; Dinko Bai []
Denial mechanisms as a deviant consumer behavior: the role of cognitive processing
—Wagner Junior Ladeira; Tareq Rasul ; Diego Costa Pinto; Fernando De Oliveira de Oliveira Santini; Marlon Dalmoro … []