Australasian Mar J
Introduction
Australasian Marketing Journal, 34(2)
POSTING TYPE: TOCs
Special Issue: Emerging Frontiers in Marketing: Exploring the Potential of Novel Data and Methodologies
Editorial
Emerging Frontiers in Marketing: Exploring the Potential of Novel Data and Methodologies
—Songting Dong, Li Xiao and Junbum Kwon []
Digentity (Digital-Entity) Human Dyad: A Perspective on Human-AI Collaboration and Decision-Making
—Min Ding and Songting Dong []
Timely Targeting in Global Crises: A Depth Data Approach to Predicting Compliance From Public Social Media
—Chengbin Feng, Siyu Zhang, Zixi Jiang and Songting Dong []
A Conceptual Framework for Exploring the Application of Generative AI in Content Marketing: Emphasizing Its Collaborative Role with Employees and Customers
—Xinlan Li and Li Xiao []
Comparative Analysis of BERTopic Versus LDA: Topic Modelling in Marketing Research
—Manit Mishra []
Editorial
When AI Agents Take Surveys: Protecting Data Integrity in Business and Marketing Research
—Park Thaichon, Frank Mathmann, Sara Quach and Liem Viet Ngo []
Articles
Conditional Mediation (CoMe) Models with PLS-SEM: An Update, Review, and Best-Practice Recommendations
—Joe F. Hair, Jr., Misty Sabol, Md Shahidul Islam and Feisal Murshed []
Google Search Interest versus Self-Report Surveys: Examining Predictors of Gambling Expenditure in Australia
—Jasmina Ilicic, Stacey Brennan and Katherine Cullerton []
Consumer Perceptions of GenAI in Service Delivery: Scale Development and Validation
—Patrick van Esch, Yuanyuan (Gina) Cui, Denni Arli and Brad Eskridge []
The Psychology of Savings: How Regulatory Focus of Financial Ads and Personal Savings Orientation Drive Saving Intentions
—Anju Gupta, Irfan Shamim and Tathagata Ghosh []
From Vice to Virtue: Disentangling Consumer Engagement With Regular and Innovative Wine and Meat Products
—Cassidy Lia Shaw, Rebecca Dolan, Armando Maria Corsi and Steve Goodman []