AI and Qualitative Research
Introduction
An instats online seminar, 16 Jun 2026
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Events
Posted by: ELMAR Moderator
Discover how new analytical approaches can enhance your qualitative research methods. is a 1-day seminar livestreaming June 16, led by Kenneth Benoit (Singapore Management University) and Seraphine Maerz (School of Social and Political Science, University of Melbourne). This seminar introduces an accessible approach to AI-powered qualitative analysis in R, equipping researchers with modern tools for diverse data types. Business and organizational studies researchers can apply these methods to analyze textual reports, interview transcripts, social media data, or customer feedback, gaining deeper insights into market trends and organizational behavior. Participants will learn to build reproducible analysis pipelines, validate AI outputs, and integrate these advanced techniques into their own publication-ready research.
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