JMR Updates – May 2026
Introduction
This year's Green/Rao and 奥别颈迟锄-奥颈苍别谤-翱鈥橠别濒濒 winners, and an episode of How I Wrote This
INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: Journal News
Posted by: Rebecca Hamilton
JMR Updates – May 2026
Episode 28 of 鈥淗ow I Wrote This鈥 – The Open Design Effect with Martin Schreier and Darren Dahl
Why do companies like Allbirds and IKEA give away their proprietary technology, and do consumers reward them for it? 鈥淥pen design鈥 is a form of open innovation in which firms share their innovation-related knowledge rather than keeping it secret or protecting it via patents; it is distinct from 鈥渙pen source鈥 innovation, in which firms not only share but also allow others to contribute to the technology. In this , you鈥檒l learn with JMR Coeditor how the authors of 鈥,鈥 (VU), (VU) and (Sauder), worked with the review team to clarify their predictions and connect their behavioral work to the larger body of research on open innovation.
Listen on , , or wherever you get your podcasts.
Announcing This Year’s Green/Rao and 奥别颈迟锄-奥颈苍别谤-翱鈥橠别濒濒 Winners
Please join us for a virtual award session at the (11am EDT on July 20) to celebrate the papers winning this year’s and awards. Coeditors Brett Gordon and Karen Winterich will be recording their discussion with the authors during the session for an episode of JMR鈥檚 鈥溾 podcast.
- This year鈥檚 winner of the , for significant potential to contribute to practice and research in marketing, is “” by (Wharton) and (Wharton).
- This year鈥檚 winner of JMR鈥檚 for long-term contribution is “” by (Imperial College), (Kellogg), and (Olin).