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INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

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How to Conduct a Multi‐Domain Systematic (Literature) Review? Guidelines Using The Lotus Protocol
—Bart J. A. van Bueren, Weng Marc Lim, Naveen Donthu, Kevin Argus, Julian M. Water-Lynch, Alvedi Sabani, Mark A. A. M. Leenders []

Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective
—Chanaka Jayawardhena, Hongfei Liu, Chatura Ranaweera, P.K. Senyo []

The Rise of Human–Computer Integration in Marketing: A Theory Synthesis
—Carlos Velasco, Kosuke Motoki, Olivia Petit, Aram Nikolai Andersen, Marzieh Alaei, Anders Gustafsson []

Experience Therapy: How Service Experiences Regulate Everyday Negative Affect
—Chang Ma, Jae Eun Park, Alei Fan, Laurie Wu []

Selling With Negative Emotions—Better Than None? Nonverbal Expressiveness During Sales Presentations: An Experimental Approach
—Sandra Pauser, Udo Wagner []

From Capability to Care: Sense‐Breaking, Sense‐Giving, and Strategic Flexibility as Drivers of Ethical, Autonomy‐Preserving AI Personalization
—Yu-Ming Hsu []

Entrepreneurial Athlete Branding: How Signal Costliness and Consumer Skepticism Shape Trust
—Qingru Xu, Weilu Zhang, Nicky Lewis []

What Makes People so Prone to Share Celebrity Gossip? A Combination of Less Guilt and More Excitement
—Gaia Giambastiani, Joseph C. Nunes, Andrea Ordanini []

Chatbots in Airlines: Are They Really Assisting?
—Pooja S. Kushwaha, Manoj Kumar Kamila []

Cognitive Overload and Emotional Arousal: Why Gambling Content Marketing Appeals to Children and Resists Established Educational Interventions
—Raffaello Rossi, Edoardo Tozzi, Agnes Nairn []

Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis
—Wagner Junior Ladeira, Weng Marc Lim, Tareq Rasul, Fernando de Oliveira Santini, Raouf Ahmad Rather, Musarrat Shaheen []

New Customers or Infrequent Customers Over Frequent Customers? The Relative Spillover Effects of Acquisition Promotions and Activation Promotions
—Xinlan Li, Xingyu Wang, Yaping Chang []

Built by Love: Romantic Relationship Motives and Do‐It‐Yourself Product Consumption
—Ali Gohary, Astrid Nørfelt, Eugene Y. Chan []