J Intl Con Mar
Introduction
Journal of International Consumer Marketing, 38(3)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
The Role of Authenticity in Shaping Consumer-Brand Relationships and Recommendations in the Sports Industry
—Paula Rodrigues & Ana Sousa []
Paying More to Feel Good? Sustainable Fashion in Portugal, Brazil, and China
—Shiqing Song, Arnaldo Coelho & Cristela Maia Bairrada []
Exploring Consumer Sharing and Brand Advocacy in Computer-Generated Imagery (CGI) Video Advertising: A Cross-Cultural Study of Vietnam and Australia
—Long Hoang Le, Thong Minh Phan, Chien Minh Vu, Thuan Minh Nguyen, Anh Pham Le Tuyet & others []
Unveiling Brand Genuinuity: Enhancing Consumer Perceptions in Luxury Hotel Brands
—Brian ‘ T Hart & Ian Phau []
Does Animosity Always Deter Purchase? The Moderating Role of Reference Groups on Vietnamese Consumers’ Intentions Toward Chinese Goods
—Pham Thi Minh Chau, Lai Minh Sang, Phan Kim Anh, Nguyen Minh Ngoc, Nguyen Pham Bao Tram & others []
Privacy–Incentive Tradeoffs in Mobile Advertising: A Cross-Cultural Comparison Between the U.S. and South Korea
—Ying Wang & Ebru Genç []