J Assoc Con Res
Introduction
Journal of the Association for Consumer Research, 11(2)
INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs
More Than Words: Linguistic Research in Marketing
—Ann Kronrod, Sarah Moore, and Peeter Verlegh []
I Am Versus I Do: How Using First-Person Copular Versus Verbal Identity-Referencing Phrases Affects Identity-Related Behavior
—Keri L. Kettle, Americus Reed II, Carter Morgan, Vanessa Tinlin, and Rohan Garg []
How Word Reversibility Impacts Judgment Confidence
—Giulia Maimone, Uma R. Karmarkar, and On Amir []
Right Back at You: How Reciprocal Compliments Affect Interpersonal Impressions
—Xin Zhou, Michelle E. Daniels, and Adriana Samper []
What Leads to Longer Word of Mouth Discussion?
—Reihane Boghrati and Jonah Berger []
Redundancy in Visual-Verbal Word of Mouth: How Photos Increase Visual Language Use
—Gizem Ceylan and Kristin Diehl []
Beyond Words: Foreign-Language Use Increases the Perceived Social Presence of AI Service Chatbots
—Katharina Saile and Verena H羹ttl-Maack []
Unpacking Sixty Years of Research on Foreign Languages in Advertising: Inspiration from Linguistics for Consumer Language Research
—Jos Hornikx and Frank van Meurs []
Language as Means and Ends: How Generative Artificial Intelligence Automates, Amplifies, and Reinvents Language in Marketing
—Martin Reimann and Ann Kronrod []