J Applied Mar Theory
Introduction
Journal of Applied Marketing Theory, 13(0)
POSTING TYPE: TOCs
Special Issue on Artificial Intelligence
Comments from the Editors
—Tulay Girard, Brian Whelan
Navigating the AI Classroom: Integrating AI in Education for Enhanced Learning and Career Readiness
—Katryna M. Johnson []
Integrating Artificial Intelligence into Marketing Education: A Conceptual Framework for Curriculum Enhancement
—Aisha Ghimire, Gallayanee Yaoyuneyong []
Precision or Invasion? Mapping the Personalization Paradox
—Shyamala N. Chalakudi, Gnana Bharathy []
Clusters of Student Perceptions of AI-Assisted Grading: Implications for Fair and Transparent Assessment Practice in Higher Education
—Roberto Bello []