Intl Mar Rev
Introduction
International Marketing Review, 43(3)
INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs
Ready. Set. AI: a systematic literature review exploring AI antecedents in international marketing
—Justin Siljeur; Julia Quiel; Dominik K. Kanbach; Sascha Kraus []
From vision to export success: examining how and when entrepreneurial leadership drives export innovativeness
—Adeel Khalid; Mudassir Husnain ; Mehmood Khan; Osman M. Karatepe []
Knowledge management, operational resilience and export performance: moderating roles of strategic flexibility and maturity of digital transformation in emerging markets
—Mohammad Tayeenul Hoque; Nikolaos Tzokas; Ahmad Arslan; Deepika R Gupta; Mohammad Faisal Ahammad []
Brand origin and country-of-manufacture origin changes: do losses loom larger than gains?
—Maria Gabriela Montanari; Adamantios Diamantopoulos ; Janaina de Moura Engracia Giraldi []
Multi-route to influencer marketing effectiveness: a cross-cultural study of TikTok
—Ramendra Thakur ; Kesha K. Coker; Dhoha AlSaleh []
The impact of the internationalization strategy of MNEs on innovation performance: the moderating role of digital transformation
—Wei Zhang; Xinming He; Xin Qiu; Rui Guo; Ting Zhang []
Brand disruption: exploring how migrants purchase brands compared to locals
—Arry Tanusondjaja; Zachary Anesbury ; Sahar Faghidno; Rachel Kennedy; Byron Sharp []
Founder CEOs and firms’ foreign subsidiary ownership: Do non-CEO executives matter?
—Weihong Chen; Xi Zhong [Google Scholar]
Understanding consumers’ perceived credibility bias and reactions to online disclosures of transgressions by foreign vs domestic brands
—Shaofeng Yuan; Ruohan Li; Jian Mou; Ying Gao [Google Scholar]